Jun
11
2015

Writing for Robots

Writing for Robots

According to recent statistics from Incapsula, Robots outnumber Humans on the Internet.  What does that mean for your website?  You should be writing for the Robots more than the Humans.  If you’re a verbose writer, this plays in to your hands.  If you don’t like writing much, fortunately for you, humans don’t like to read much.  But, the words we use must be carefully selected and worded in a way that conveys the point without muddling the intent.  Some tips on writing the copy for your website will help.

The Incapsula statistics show that humans now make up only 44% of all visitors to websites on the Internet leaving 56% to the Robots of various sorts.  27% of those are Good Robots and Search Robots such as Google’s Web Crawlers.  The remaining 29% are left to the Bad Bots, Hackers, Spammers, and the like.

Is your website programmed optimally for those Robots that are visiting your website.  Obviously, it’s not the 29% of Bad Bots we’re trying to attract, but the 27% are the ones we are focusing on.  Writing copy for your website will require some of the following points:

  • Humans First:  Write the copy for your Human visitors first.  The top 1/3rd of the web page should be devoted to your human visitors.  They still comprise 44% and will decide quickly whether they want to be on your website or not.  Capture them quickly.
  • Short and Sweet:  Humans don’t have the time to read.  Make your website pop with bulleted points that are short and on topic.  Keep it in the top 1/3rd of the web page.
  • Limit Graphic Size:  Don’t make your graphics overpowering.  Humans like pictures, but they shouldn’t overpower the web page. We want to capture the interest of Humans quickly, but there has to be information and it has to be to the point.  Graphics are nice but take time to load and can muddle the point of the web page.
  • Write for Robots:  Robots are smarter than most people can imagine.  They can see logical words and sentences.  A bunch of disordered thoughts are not going to fool the average Search Engine Algorithm.  Make the words and sentences logical and on topic.  But, you can put this information below the top 1/3rd of the web page where Humans rarely tread.  Robots will go there.
  • Limit Graphics:  Don’t load up the web page with a bunch of graphics.  They will slow down the download of the page and will keep Humans AND Robots from enjoying it.  Robots are looking at how fast a page is loading as part of whether the page is relevant.  Keep the page loading quickly and you will help everyone.
  • Be Mobile:  Don’t neglect your mobile readers, be they Human or Robot.  Make sure your website is mobile ready either through a Responsive Design or Mobile Specific website version.  You will be dropped from Mobile Searches if you don’t take care to ensure you are mobile friendly.

It’s a complex world.  The Internet is even more complex.  Keep your website on track, on topic, and loading quickly, and you will keep everyone happy.

Are you Writing for Robots? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belittles your being, begging and befoddering your brain, belying your intellect…not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest technologies is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget.

Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

By David W. B. Parker
President
PTC Computer Solutions
6/11/2015

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
May
28
2015

Are You Mobile Ready?

Are You Mobile Ready?

On April 21st, Google made some very important changes to the way it handles searches. The virtual world as we know it has changed and you had better change too.

Mobile-friendly websites will be more important than ever for business searchability. The team at PTC Computer Solutions has been working hard over the last year to make sure all of their clients are Mobile Ready, but if you weren’t on that list, read on.

With the goal of ensuring that results are as mobile-friendly as possible, the new algorithm change from Google comes in the wake of increasing mobile device usage. Although the deadline has come and gone and the new changes have gone into place, website owners who have not yet taken action still have time to do so and avoid possible penalties, including a drop in their rankings.

Google changed its mobile search algorithm. This change gives top priority to websites that Google deems “mobile friendly”. This change only affects searches on mobile devices…for now.

However, if your website is not mobile friendly, this change could cause you to lose 1/3rd of your traffic, depending on your audience.

Recent data shows that not everyone is on target:

  • 291% increase in mobile traffic from 2013 to 2014
  • 67% of Fortune 100 companies are not mobile friendly
  • 61% of total web traffic comes from mobile

As of April 21st, mobile-friendly sites are rising to the top of mobile searches. Here are a few things to keep in mind if you want to clear the mobile-friendly hurdle:

  • Googlebot must be allowed to scan your CSS and JS tiles to be dubbed mobile friendly.
  • Small text and flash video will pose a problem for your mobile-friendly
  • Google will judge your site’s mobile friendliness on a page by page
  • Google will weigh the loading time for images and other content in its
  • Tablets will not be affected by Google’s new algorithm changes – for now.
  • App download and other types of interstitials will hurt your mobile-friendly

There are three popular approaches to offering a passable desktop and mobile experience:

  • Responsive Design – Pages are built to collapse elegantly as their window view is resized.
  • Dynamlc Serving – Pages recognize the device they’re viewed on and serve the appropriate code.
  • Alternate Mobile Page – Mobile users are routed to a separate URL specifically designed for

Mobile First is a mantra sweeping the design community. With a growing share of web traffic coming from mobile devices, designers are now finding it easier to scale up from an initial mobile-minded design as opposed to compressing information into an increasingly tiny space.

NOW WHAT ?

Take Google’s Mobile Friendly Test – Find out whether your page is going to get that coveted mobile-friendly stamp.

Read Google’s Mobile SEO Guide – Google offers a pretty comprehensive guide to winning their own game.

Steps you can take to boost your site’s mobile friendliness.

The following steps will ensure that you are prepared:

  • Review your site to make sure it is mobile friendly.
  • Gauge whether the touch elements on your site, including buttons and links, are spaced away from other elements and are easy to use,
  • Redirect mobile users on desktop URLs to the appropriate mobile URL, if you use separate URLs.
  • Avoid cross links that are not relevant.
  • If possible, avoid having your website rely on Flash, as it does not play well in mobile-specific browsers.
  • Evaluate page load time.

A well-optimized mobile website can help you to achieve higher mobile search engine results rankings, while also making it easier for customers to locate the information they need about your business.

Are you Optimized for Mobile users? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belittles your being, begging and befoddering your brain, belying your intellect…not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest technologies is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget.

Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

By David W. B. Parker
President
PTC Computer Solutions
5/28/2015

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Apr
17
2015

Data is King

Data is King
Best Practices in Online Data Collection
User Data is Gold to Marketers

Consumer information is a valuable resource and online marketing tool. With tight marketing budgets and a high level of competition always a concern, the decisions you make and where you invest your marketing dollars are now more important than ever. Companies can no longer afford to make ill-advised decisions and throw money away on strategies that are not based on online data collection for marketing.  Our friends at Forrester have some ideas.

Online-Data-Collection
High quality, detailed consumer data is gold. The more you know about your customers—their habits, likes and dislikes—the better you will be able to serve their needs and create a more personalized online experience when they engage with your brand on your website or through social networking. The end result of this situation – more customers and more revenue for your organization.

However, where you get that data from and how you collect it is just as important as the insights the data provides. Consumers are increasingly conscious of how companies collect user data and marketing data and what they use it for.

Therefore, how you go about online data collection is something you need to give some thought to. “No matter what industry or niche you’re in, one of the things that can make or break you is how you handle data collection,” says Jason Peck in 5 Best Practices for Small Business Data Collection. The last thing you want to do is erode the trust you have built with your customers, and shady online data collection can certainly hurt your relationship with them.

Consumers Care About Online Data Collection
A Forrester Study indicated consumers care a lot about companies collecting data, and how it is collected can impact their outlook about the company.

The study surveyed 37,000 US and Canadian adults and found that:

  • More than 70% were concerned about their credit card and social security/insurance numbers.
  • 44% of consumers say they didn’t complete a transaction online because of what they read in a privacy policy.
  • Older adults are more concerned about behavioral online data collection, with 47% citing it as a concern.
  • Young people were also more accepting of online data collection in exchange for a discount.

The study also reveals user data that consumers were less worried about being collected:

  • Only 19% were concerned about their online reviews.
  • Just over one-third were concerned about information from social networking profiles.
  • Only 40% were concerned about sharing transaction history data.

One of the big takeaways is that the type of marketing data you collect from consumers matters. Therefore, it is necessary to craft online data collection practices to align with the acceptance level of the users.

“Consumers are becoming far more aware of how data collection can go awry and are voting with their pocketbooks. You can collect and use this data broadly and hope you don’t run afoul of an angry consumer with a lot of Twitter followers ready to destroy your brand with your own behavior. You can exploit young people’s willingness to part with data — they have so much less to protect, after all. Or you can adjust your policies based on this rising level of awareness. It’s up to you,” says Josh Bernoff in Turns Out Consumers Really Do Care About the Data You’re Collecting.

The results of this survey are a clear indicator that you need to create a good relationship with your user base in order for them to trust you and allow you to collect data from them.

5 Ways to Collect Marketing Data
There are many ways you can collect data about your users. Here are 5 of the most effective ways to gain the right permissions and collect data from your users:

  •    Online surveys and polls.
  •    Customer feedback.
  •    User profile data.
  •    Social analytics.
  •    Website analytics.

 

Eight Best Practices in Online Data Collection

Collecting data the right way is paramount to getting the data you need and building trust with your user base. Here are some best practices for online data collection:

#1 – Get users’ permission to collect data
Requesting permission to collect data online is a must. Regardless of the method you use and the information you request, you need to get permission from your users. Failure to get permission could result in a loss of trust, it could impact your brand’s reputation, and you could even face legal issues.

#2 – Be clear with what is being exchanged for access
When requesting data from users in exchange for access to your website or app, be very clear what the information you will collect in exchange for access. An increasingly popular method to request data is to give users the option to provide line by line consent. This allows them to choose the data points they are willing to share. It also gives them the option to opt out of sharing data they do not want to share.

#3- Build a relationship before asking for data
In life, there are certain questions you just don’t ask strangers or people you just met. Would you ask a new business acquaintance a personal question? Probably not. Why? Because you have not developed a deep enough relationship with them.

The same principle holds true when asking your users for data. Before you request detailed and personal information, you first need to develop a trusting relationship. Make sure the data you request is appropriate, given the type of relationship you have with your users.

#4 – Be transparent
Transparency is essential. You need to be completely upfront with users about the information you will collect and how it will be used. Disclose your data collection policy in your privacy policy on your website and provide access access to terms and conditions relevant to data collection. It’s also important to provide users with information about how you will store and dispose of user information. The more transparent you are about your data usage practices, the more likely a user will trust you, and the more willing they will be to share their information.

#5 – Follow your data policy
Having a data collection policy and disclosing it to your users is one thing, but you also have to practice what you preach. Make sure you are in alignment with what your policy claims, or you could run into legal and ethical issues. Make sure everyone in your organization who deals with the user data collected follows the usage guidelines.

#6 – Don’t ask for too many data points at once
Don’t get greedy and ask for too much too fast. Make your request for data quick and painless by only asking for the information that you need for your specific marketing purposes. People may become suspicious of you if you ask for too much data.

#7 – Don’t ask for irrelevant or controversial information
When you do request data, you need to make sure the data you are collecting is on point and relevant to the reason for the transaction. For example, if you ran a sports news website, you wouldn’t ask a user for their pet’s name or driver’s license number when they were accessing your website. However, you might ask them about their favorite sport, sports team or athletes. Make all data requests relevant to the situation.

#8 – Play by the rules
You need to play by the rules when collecting data online, just like you need to play by the other rules when running your business. Make sure your data collection processes are acceptable under all local, provincial and federal information collection and privacy laws. Learn more about the rules and regulations on The Office Of The Privacy Commission Of Canada website. They outline important information about consumer data collection, permissions and privacy.

3 Tips to Simplify Marketing Data Collection

#1 – Have a consistent process: It’s important to have a consistent, repeatable and scalable data collection process in place that allows you to easily interpret and use it for marketing strategies and key decision making.

#2 – Store data securely: No one wants to experience a data breach, especially if you are collecting sensitive information from your customers and business partners. Invest in high quality and secure data storage to safely store customer data.

#3 – Evaluate and refine: It’s important to take a step back from time to time to evaluate your online data collection practices. What type of data are you collecting? Are you getting the insights you need? What data is valuable? Is there data you don’t need to collect? How can you make collection more efficient and relevant to business practices?

Conclusion
Collecting high quality and relevant data about your customers can be considered gold in the eyes of marketers. Successful and engaging marketing campaigns are built on the insights found in user data. However, with consumers becoming increasingly concerned about how and what information is being collected, marketers need to follow online data collection best practices to ensure they do not risk losing the trust of users, negatively impacting their brand or becoming subject to liability litigation.

Are you Collecting Data from your prospects and customers? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belittles your being, begging and befoddering your brain, belying your intellect…not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest technologies is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget.

Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

By David W. B. Parker
President
PTC Computer Solutions
4/17/2015

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Mar
10
2015

Analyzing Analytics – Is Your Online Marketing Working?

Analyzing Analytics – Is Your Online Marketing Working?

You don’t need an advanced degree in analysis to analyze your website analytics.  You just need to follow some simple steps to decide on whether your online marketing is working or not.  Complex data analysis may be a bit more than you need, but analyzing the analytics to get a general overview is not too difficult.

In terms of what’s readily available, particularly for social media, there are four layers of measurement:

  1. The media layer with social tools and analytics about audience reach and engagement.
  2. The web layer, where after engaging on social media, someone interacts on your website.
  3. The middle layer is marketing automation, which is tracking engagement at an individual level.
  4. The bottom layer is your sales and CRM.

PTC Computer Solutions is in agreement with the experts on analytics in that we believe the first step toward strategy is measurement and data. After analyzing the data, there is the need to derive insights from it. Once you determine why certain things happened, then you can figure out what to do next.

Simple things marketers can do with Google Analytics

Marketers need to start by defining goals and goal values in their analytics. That changes the application from “what happened” to “how it’s impacting your business.”

For example, choose a goal, like newsletter signups. Then determine what dollar value to put on a newsletter subscriber (what a subscriber spends through the website). Once completed, it will become apparent as to things like estimated revenue of traffic. This is the value of traffic coming from social media and search to your site.

How to track conversions in Google Analytics

As long as you set up goals and goal values correctly, conversions get baked right into the application.  To determine what makes for a successful conversion, marketers and bloggers need to define the measures of success. Mailing list signups are important, since that’s how you can drive sales of products. You might also add a a “book me to speak” section on the website.  Tracking the success of different elements of your site will give you insights in to the success of these different parts.

Use an email service provider that allows for Google Analytics integration. Constant Contact, iContact, and WhatCounts are all good for email marketing.  Another option for tracking conversions is using UTM (Urchin Tag Management) codes.

Create a tag that specifies the source, the medium and the link’s campaign. For example, the source is from your newsletter list, the medium is email and the campaign is the subject line or day you’re going to send it. That’s how to break out the traffic that comes to you.

Email is the original social network and the digital glue that holds everything together. When you first sign up, every social network asks for your name, mobile number and email address. Email is the common currency of the web.

Google Analytics Add-ons

Google Analytics has its own dashboard tool built in. Users can schedule it to email a PDF of the dashboard to executives on a certain day every week.

The one app we find compelling is called the Analytics Add-on for Google Spreadsheets. It allows you to bring live Google Analytics data into a spreadsheet. To see the analytics on more than one website at a time, use the app to build a unified dashboard and have all of your reports in one spot.

Are you using Analytics to Analyze your website correctly? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belittles your being, begs your brain to be foddered, belying your intellect…not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

Online marketing is an incredibly dynamic environment with a tremendous number of moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan and budget.

Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

 

By David W. B. Parker
President
PTC Computer Solutions
3/10/2015

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Feb
05
2015

Password Tips To Help You Avoid Getting Hacked

Hackers are getting more sophisticated with their methods and their tools.  Don’t be “compromised” with a weak password.  Make sure you are using the current best practices to create your passwords.  Here are some steps summarized from the PSU IT department.

Create a strong password

Use strong passwords to protect your computing resources. Follow these rules to create strong passwords:

  • Use two numbers in the first eight characters.
  • Pick long passwords, at least 8 characters in length if the system allows it.
  • Don’t use a common dictionary word, a name, a string of numbers, or your User ID.
  • One of the easiest to remember and hardest to crack password methods is the pseudo-random password. The actual password is generated from an easy to remember phrase that is important to the user. This phrase can be the words from a book that you particularly like, words from a song that you always remember with ease, a statement that some powerful figure made that you will never forget. The key to a successful password is to create a phrase that is easy for you to remember, but no one else will ever think about attributing it to you.
    • personal phrase: “Four score and seven years ago our fathers brought…”
      password: 4scanse…
      method: Chose first two letters from each word until a total of eight characters resulted.
    • personal phrase: “It was a dark and stormy night…”.
      password : iWadasn7
      method: Chose first letter from each word, followed by the age of nephew.
    • personal phrase: My Brother’s Birthday Is april(4) Twenty Two Nineteen Sixty three(3)
      password : mbbi4tt19s3
      method: Chose the first letter from most words, and substituted numbers for letters.
  • Certain special characters may be used. However, note that some applications may not accept special characters. If this problem is encountered, changing your password to a combination of letters and numbers should solve the problem. Examples of permitted special characters are shown below:
    $     .     ,     !     %     ^     *

    Note that some special characters should not be used; see disallowed special characters. Also, if you use dial-up service to connect, you cannot have any special characters in your password.

 

Avoid a weak password

When creating passwords, avoid the following:

  • Easy to guess passwords such as a blank or “password
  • Your name, spouse’s name, or partner’s name
  • Your pet’s name or your child’s name
  • Names of close friends or coworkers
  • Names of your favorite fantasy characters
  • Your boss’s name
  • Anybody’s name
  • The name of the operating system you’re using
  • String of numbers or letters, like 1234, abcd
  • The hostname of your computer
  • Your phone number or your license plate number
  • Any part of your social security number or Penn State ID
  • Anybody’s birth date
  • Other information easily obtained about you (e.g., address, town, alma mater)
  • Words such as wizard, guru, password, gandalf, and so on
  • A username in any form (as is, capitalized, doubled, etc.)
  • A word in the English dictionary or in a foreign dictionary
  • Place names or any proper nouns
  • Passwords of all the same letter
  • Simple patterns of letters on the keyboard, like asdfg
  • Any of the above spelled backwards
  • Any of the above followed or preceded by a single digit

Protect your password from misuse

  • Do not let anyone else know or use your password.
  • For optimum security, don’t write your password down. If you must write it down, keep it somewhere private such as in a locked drawer or in your wallet. Don’t post it on your computer or anywhere around your desk. Don’t include the name of the system or the associated User ID with the password.
  • Be aware of when a password is sent securely across the Internet. URLs (Web addresses) that begin with “https://” rather than “http://” are secure for use of your password. The “s” in “https” means that the Web site is encrypted and cannot easily be read by other people. If the URL does not begin with “https” then you should not use your Penn State Access Account password.
  • If you suspect that someone else may know your current password, change your password immediately.
  • Change your password periodically, even if it hasn’t been compromised.
  • Don’t type your password while anyone is watching.
 

Enable Security Questions

Setting personal security questions greatly enhances the protection of an Access Account.  The security measure enables a forgotten or expired password to be reset remotely by the user and without assistance.

The answer creation process to security questions should follow similar procedures to that of generating a password:

  • Information not easily obtainable
  • Notable answer, yet hard for others to guess
  • Do not print answers to the questions
  • Store answers in a secure location if necessary to have printed
  • Change questions periodically to ensure protection

Disallowed special characters

At this time, the following characters are excluded from the special character list because they are known to be incompatible with some systems.

  • Space
  • Double Quote:    “
  • Single Quote:    ‘
  • Backtick:    `
  • Ampersand:    &
  • Left Paren:    (
  • Right Paren:    )
  • Bar:    |
  • Less Than:    <
  • Greater Than:    >

Are you using your Passwords correctly? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belittles your being, begs your brain to be foddered, belying your intellect…not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan.

Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

 

By David W. B. Parker
President
PTC Computer Solutions
2/10/2015

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Jan
14
2015

Engaging Prospects with Visuals

Engaging Prospects with Visuals

It’s a visual world. Everything we do involves a visual engagement of some kind. Even listening to the radio involves your brain creating visuals. So, it’s no surprise that the visuals utilized on websites are critical in engaging your prospects and interacting with your customers. Are you creating posts to generate higher involvement and engaging your prospects? Do the visuals drive traffic on your site? Help is here. Read on.

People engage better with visual content because the brain works that way. We tend to create our own images whether there are any to behold or not. Visual content is easier to understand and can tell a story and evoke emotions more easily than written content.

With help from our friends at SME, engage your prospects utilizing some of the following 11 tips to increase social sharing and fan engagement with images.

 

  1. Utilize Visuals in combination with Hashtags

Hashtag campaigns have a high potential of boosting the number of people talking about a specific brand. They encourage fans to create and share content around a particular hashtag or topic. Visual posts designed for a brand’s hashtag help establish your campaign on social media channels. Visual posts are also more likely to be shared than text posts, making them a great way to kickstart a campaign. There are many examples in the industry of utilizing visual posts in conjunction with hashtag campaigns to increase traffic. It’s all about traffic and visuals work to engage people. Encouraging people to share an image to enter a competition or help the sharer in some way will boost awareness and increase traffic.

 

  1. Don’t Forget to Thank Followers

If you are utilizing Social Media, and there is no reason you shouldn’t be, don’t forget to thank them when some milestone or achievement is reached. They are the ones who got you to where you are, so make sure to acknowledge them. This expression of gratitude makes your brand more accessible and encourages fans to leave comments about their personal experiences. Companies like Bucketwish do this well by providing regular updates about their company and events as well as achievements they’ve made. Since these visual posts are likely to attract high engagement from your fans, it’s important to brand them by including pertinent logos and fonts.

 

  1. Brag About Brand Culture

Social Media often gives a feeling of personalization. People have come to assume that the post is personal and, with that, they expect it not to be an advertisement. Generate compelling visuals to humanize a brand and make it seem more personal to prospects. Provide the authenticity and a reason to interact with your brand. You can add a human element by showing what happens behind the scenes of your brand. Show your staff or management doing everday stuff or attending meetings and events. This gives those viewing an opportunity to experience the brand beyond their primary product.

 

  1. Utilize a Blog to Embed Social Media Posts

One of the best tools for engaging prospects is through this…the blog. Blogs are a great tool for brands to build an identity, share ideas and interact with peopel on a personal level. In addition to social media sharing widgets, which help spread your visual content across multiple networks, also consider embedded pins and posts and shareable links. Embed pins, tweets and posts easily from their source. Another great way to share visual content is to embed shareable links in the blog. Utilize this strategy effectively within blog posts. Use clear links to make it easy for readers to tweet individual images. Keep in mind, most users aren’t that savvy, so the easier the content is to share, the more users will engage with it.

 

  1. Develop a Series of Visuals

Developing a series of visuals can generate a sense of familiarity with information and posts and encourage people to engage. When designing a visual series, use brand elements consistently, but change the content of the images. Not only will a series be visually interesting, but it can also help to create multiple designs quickly.

 

  1. Questions Can Be King

Questions can often engage readers without more than a single click and also inform as to interests or strategies for prospects. Ensure to pose questions on social media with a topic that will interest the target audience. Think about the most popular aspects of a product or service and what makes the brand unique among competitors. Write the question in both the text and design. Images stand out in a reader’s news feeds, so make sure to use an eye-catching design and also state the topic clearly. Try different types of questions, such as this vs. that, multiple-choice, fill in the blank and choose a caption. By pointing to items that are known to be popular, you can tap into interests, contributing to positive engagement.

 

  1. Always Optimize Graphics

To encourage sharing in a blog, always use high-quality images that will look good when shared on social media. Format all images to a particular size and use that sizing consistently across all social media platforms.

 

  1. Humor is Good

There isn’t a person in the world who doesn’t like a good chuckle. Humor is always a good avenue. Of course, humor is subjective, so stick to tried and true humor practices. Social media visuals are an excellent opportunity to use humor. While many people tune into brand social media pages for updates or inspiration, sometimes they’re just looking for entertainment. Using humor in your visual posts infuses your brand with personality. Try to infuse humor in to your posts with no shortage of utilizing sarcasm and puns to appeal.

 

  1. Crowd Source Photo Captions and Other Text

Crowdsourcing is a term often bandied about these days. It basically means that anything is up for a popular vote. Crowdsourcing photo captions is about appealing to your target audience. Remember that your fans are real people too, so think of topics that would speak to you and your friends. Add a question such as “How would you do this?” along with the visual and let the feedback speak for itself. Generating buzz around a visual is a great way to get traffic.

 

  1. Quote Sharing

Quotes reveal snippets of a brand’s personality. They help reveal what a person likes, what inspires a person and should speak to the beliefs of the readers. If people can relate to a quote, they will be quick to share and engage from their own pages. When designing quote graphics, experiment with visual assets, but make sure the design’s message is relevant and authentic.

 

  1. Utilize Current Events

With the advent of Social Media, we have a new world around us. It’s a responsive world and one that doesn’t take long to move on. Keeping on top of Current Events is an important tool. Social Media thrives on the idea of being up to date with the latest topics and trends, which makes people more likely to share content that is fresh and relevant.

 

Put These Skills Into Action

Visual posts are a refreshing contrast to the clutter of written content posted online every day. If you read this far, then you are likely the exception. This entire post could have been a simple visual, but then, there wouldn’t be much in the way of Search Engine Optimization in that. So, be sure to do some of both. Visuals can not only help get a brand to stand out, but they can also engage the interest of your fans in personal and authentic ways.

 

What do you think? Have you been utilizing visuals to generate more traffic to your website? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, belying your intellect, not to worry, PTC Computer Solutions is an expert on this stuff and is here to help. It’s what we do. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing world. You do what you do best. Let us do what we do best. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan.

Among everything else we do, PTC can plan a full marketing strategy and budget for your company and complete any marketing efforts, web or otherwise, you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

 

 

David W. B. Parker, MITPM

President
PTC Computer Solutions
Published January 14, 2015

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Dec
10
2014

How to Measure Social Media ROI Using Google Analytics

How to Measure Social Media ROI Using Google Analytics

Social media how to

Do you want to understand your social media return-on-investment (ROI)?

Are you tracking the customer journey in Google Analytics?

Having Analytics for your website is an important aspect to your understanding the marketing value and direction to be taken for your marketing planning and budgeting. It is important to discover how to collect and analyze the data needed to properly calculate how social media marketing is impacting business success.

If you don’t have Google Analytics installed on your website, get it installed. If you don’t understand how to do this, contact PTC Computer Solutions to help you get Google Analytics set up for your site. Once it is installed, there are steps to measure social media ROI with Google Analytics. Again, if this is something that is too much for you to deal with, contact PTC Computer Solutions to help you manage your Google Analytics. PTC will provide support and detailed reports on how your website is performing and the ROI for your website based on the information set up in Google Analytics.

Create Custom Segments

Once the data is being collected through the Google Analytics tools, it will provide what you need to help understand your ROI. You can segment this data into control groups. When a visitor views the website from a social media network, Google has an automated way of identifying that user and adding him/her to reporting under the Social sub-function of the Acquisition function.

There are some challenges with the reports and how these are viewed. Setting these up to read the proper information is an important cog. Set up a custom segment that mirrors how Google Analytics automatically tracks the traffic from each social network:

 

  • Log into Google Analytics.
  • Go to Acquisition>Social>Network Referrals and hover over any of the social networks in the report to see how Google determines the traffic from that network.
  • At the top of the page, click on Add Segment and the New Segment box.
  • Title the report something like GA Default Social Users.
  • Click on Conditions and then select Source Contains and type in what was in the drop-down list (e.g., LinkedIn.com). Using LinkedIn as an example, you’ll notice other types of LinkedIn traffic come up as you type. Take note of what shows up and add those too by clicking OR, then typing the new criteria.
  • Review the All Sessions numbers to see if they match the Default Social Users numbers. If they don’t, edit the segment.
  • Click on the arrow next to the segment at the top of the page and select Edit.
  • Repeat this process for each social network until the entire set of numbers match.
  • Type in the network name and see if additional traffic sources show up. If they do, add them to your segment. Then check again to see if the All Sessions numbers match the GA Default Social Users

 

If there’s a good deal of social traffic, there may be a shortage of fields if the OR continues to be selected. If so, consider using Regex to include multiple criteria. To use Regex, select Source>Matches Regex and use the pipe with no spaces before or after each criterion to signify OR. To get the pipe, hold shift and press the backslash key.

 

Define Social Media Users

The next step is to set up the data so traffic can be isolated into two groups: default social users and social link clickers. Default users are those who came to the site from social media and are automatically tracked by Google Analytics. These users did not come from the links created and shared. Social link clickers are users who clicked on the links distributed on the configured social media properties and the earned traffic that resulted from shares of those links. To isolate the two groups, use the Google URL builder to create links that can be tracked and shared on social networks.

 

Before entering data into the URL builder fields, be aware that it is case sensitive. Be consistent throughout with your case. For example, Ebook, ebook , E Book and EBook will show up as separate data sets in Google Analytics.

 

  • In the URL builder, enter the URL to be shared. This must be a link to a website, preferably your website.
  • The second step in the URL builder is where meta data is added to the link that Google Analytics will be able to read and include in the data set.
  • In the Campaign Source field, type SLC + (the social network). SLC means social link clicker and is the key to isolating these users. Be sure to include it!
  • Enter the content type in the Campaign Medium field (e.g., blog post, infographic, video, etc.).
  • Type the content title in the Campaign Name field (e.g., How to Create Social Media Control Groups in Google Analytics).
  • Finally, click Submit. You’ll get a long URL—copy it and shorten it with your social media management tool. Next, add a status update and post it.

 

Analyze Data

Before analyzing data, come up with a list of questions to be answered through the data, and then list the metrics utilized to answer those questions.

 

Here are a few ideas for questions to answer: Does sharing content on social channels influence consideration for products and services? Does sharing content published on your website influence a higher or lower propensity for consideration? Does curating content influence a higher or lower propensity for consideration?

 

To conduct an analysis, use the previously constructed custom segments. Export the Google Analytics data to Excel to calculate percent changes between the control groups.

 

Navigate to the reports that hold the metrics to analyze, then copy and paste the metrics into an Excel spreadsheet or use the Export function to create a file with raw data that can be opened in Excel. Calculate the percent changes from one group to the other to see where the outliers are and highlight the insights found in the data.

 

Conclusions

Interested in conducting an analysis like this inside of your Google Analytics account? Look online for resources with the pre-built segments and custom reports on goal conversion data. Understanding how to measure social media ROI has been the number-one topic marketers want to understand for the last four years.

 

Look at how social media influences the customer journey of awareness, engagement, consideration, acquisition, retention, advocacy and loyalty. Use Google Analytics to set up control groups to identify the website visits.

 

What do you think? Have you performed control group analyses within Google Analytics? Do you have advice or findings to share with others? Please leave a comment below and join the conversation. If all of this befuddles you, not to worry, PTC Computer Solutions is here to help. Contact info@ptccomputersolutions.com or go to our website at www.ptccomputersolutions.com for more information. We are always at the ready.

If you need any help with Analytics, call PTC at 904-992-9888 or email info@ptccomputersolutions.com for all your web, Internet, and Marketing needs.

Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing environment as well. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan.

PTC can plan a full marketing strategy and budget for your company and complete any web marketing efforts you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

 

By David W. B. Parker
President
PTC Computer Solutions
12/10/2014

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

 

0
Nov
07
2014

Using Analytics Behavior Reports to Optimize Content

Using Analytics Behavior Reports to Optimize Content

For many years, the gauge for website success has been how many visitors have arrived at the site. This is not only an archaic methodology, but also falls well short of understanding the effectiveness of a website and the message it is trying to convey.

Knowing how visitors move through a website and interact with the content lets you optimize a website’s performance and, more importantly, conversions.

Do you want to know what content performs best on your website?

Have you heard of Behavior reports in Google Analytics?

If you aren’t using Google Analytics or some analytics reporting method, you are certainly missing the boat on understanding the effectiveness of your website. How Google Analytics Behavior reports let you assess the performance of your content and the actions visitors take on your website is an important tool for website development.

Google Analytics Behavior Reports

If you’re like most people we work with at PTC Computer Solutions, you will have very little experience with Google Analytics or other analytic reporting software. At PTC Computer Solutions, we ensure every one of our website clients has analytic software installed for the optimum understanding of the psychographics of website visitors. If you need help with installing, understanding, or managing your analytics, contact us for assistance. If you are comfortable with working in Google Analytics, find the Behavior section to reveal what visitors do on your website. Specifically, the reports reveal what pages visitors engage and what actions are taken during a visit to the website.

The Overview Report

The Behavior Overview Report provides information in the form of a graph showing the amount of traffic a website receives as well as additional metrics. There are some key metrics in the Behavior Overview Report to understand for improving website results. Several of these are defined here:

  • Pageviews—The total number of pages viewed. This number includes repeated views of a single page. In other words, a single person may view the same page several times and each view is counted as a pageview.
  • Unique Pageviews—The number of individual people who have viewed a specific page at least once during a visit. For example, if a single user views a page more than once during the same visit, only the original view is counted (whereas general Pageviews count each visit). The Unique Pageviews metric counts each page URL + Page Title combination.
  • Time on Page—The average amount of time users spend viewing a specific page or screen, or set of pages or screens.
  • Bounce Rate—The percentage of single-page visits or the number of visits in which people left your website from the same page they entered on. For example, if you visit a single article or page on a website and then leave, that’s counted as a bounce and is factored into the Bounce Rate.
  • % Exit—The percentage of users who exit from a page or set of pages.

Behavior Flow Report

The Behavior Flow Report provides a visual path visitors commonly take through a website—from the first page viewed through the last page visited before leaving the site. This report gives a visual guide to how long visitors stay on a website and where those visitors end up leaving. This report is important in understanding what people are interested in and whether they are being guided as anticipated in the development of the site.

Site Content Report

The Site Content Report section contains a series of reports regarding how visitors engage with pages on a website.

All Pages Report

The All Pages Report can be utilized to quickly analyze top content on the website along with the average amount of revenue each page generates. This report helps determine what content performs best on a website. The All Pages Report displays the top pages on the website based on traffic, as well the number of pageviews on each page, unique pageviews, average time on page, entrances, bounce rate, % exit and page value. Page value is the Transaction Revenue + Total Goal Value divided by Unique Pageviews for the page or set of pages.

Content Drilldown Report

The Content Drilldown Report is helpful for websites that have subfolders such as ptccomputersolutions.com/blog/ and parkerassociates.com/blog/ or something similar. This report allows you to see the top folders of content on your website and the top content within that folder. While similar to the All Pages report, this report is distinguished by the ability to see top content sections instead of just top content pages.

Landing Pages Report

The Landing Pages Report reveals the top pages visitors have entered the website. Metrics for this Landing Pages Report include Acquisition (sessions, % new sessions and new users), Behavior (bounce rate, pages per session and average session duration) and Conversions based on website goals. With this data you can determine which pages on your website are most likely to convert visitors into leads or sales.

Exit Pages Report

The Exit Pages Report shows the last page a visitor has viewed prior to exiting the site. These are important pages to look at as they tend to reveal when the visitor has become no longer interested in the content of the site. The longer they are there, the more likely they are to be interested in what is being offered. The best way to keep visitors on a site is to add more links to other pages on the website. If the pages are good exit points, then ensure that these top listed exit pages have clear subscription or contact options so visitors can be contacted or will receive emails or easily follow the business on social media.

Site Speed is Critical

Knowing how a website performs in terms of speed is of critical importance? Fortunately, the Site Speed Section has crucial reports to identify areas of the website that may be in need of optimization.

Site Speed Overview

The Site Speed Overview report displays a graph of the average load time of all pages throughout a website. The Site Speed Overview Report has a number of metrics under the Site Speed Graph. Namely, they are as follows:

  • Page Load Time—The average amount of time (in seconds) it takes for pages to load from initiation of the pageview (e.g., a visitor clicks on a page link) to load completion in the browser.
  • Redirection Time—The average amount of time (in seconds) spent in redirects before fetching a page.
  • Domain Lookup Time—The average amount of time (in seconds) spent in DNS lookup for a page.
  • Server Connection Time—The average amount of time (in seconds) spent in establishing TCP connection for a page.
  • Server Response Time—The average amount of time (in seconds) your server takes to respond to a user request, including the network time from the user’s location to your server.
  • Page Download Time—The average amount of time (in seconds) to download a page.

 With these metrics, the ability to work toward improving page load time and page download time by optimizing the content of the website should be the main objective. A few improvements for optimization include reducing the size of images, reducing the number of add-ons (widgets, plugins, etc.) used on a page, as well as many others.  Under the Site Speed metrics, you’ll see quick reports on load times based on the browser the visitor uses, the location of the visitor (country) and the page the visitor lands on.

Page Timings Report

The Page Timings Report displays how long your most-visited pages take to load compared to the overall average load time for your website. Review pages with a higher-than-average load time to see what optimization options can be explored.

Speed Suggestions Report

The Speed Suggestions Report provides detailed advice from Google on how to optimize specific pages on the website including steps for each suggestion. Depending on the number of pages on the website, it may seem impossible to fix every load time issues. It is suggested that you start with the highest-traffic pages and work your way down the list.

User Timings Report

With the User Timings Report there is a measurement of how fast specific elements on a page load and subsequently determine whether it affects the user experience. In order to utilize the User Timings Reports, custom code will be necessary on the website.

Site Search

In recent years, Google has dropped the analytics data regarding the organic keyword search. Fortunately, there is still the ability to capture some valuable keyword data using Site Search. Setting up Site Search Metrics for a website is not difficult. Use your website’s search box to perform a search on your website, and then follow the steps in Google Analytics Help to configure Site Search in your website’s Analytics profile. You will then be able to use the following reports.

Site Search Overview Report

The Site Search Overview Report displays the overall metrics for visitors who use the search box on the website. Beneath these metrics, you can view quick reports for the terms searched, categories and the pages where visitors initiated a search.

Site Usage Report

The Site Usage Report breaks down the number of visits where someone used the search box on within the website in comparison to the number of visits where the search box was not utilized. This will readily reveal whether having a search box increases or decreases factors like bounce rate, average time visiting the website as well as conversions. Metrics for the pages users land on as a result of their search include Acquisition (sessions, % new sessions and new users), Behavior (bounce rate, pages per session and average session duration) and Conversions based on website goals.

Search Terms Report

The Search Terms Report displays the keywords entered into the website’s search box. Along with the terms, there will be metrics for the total number of searches, % search exits and additional details about visits related to a search term.

Pages Report

The Pages Report displays the same metrics mentioned above for search terms, but in this case the metrics are focused on pages where searches originated.

Events

The Events section in Google Analytics provides for the ability to track specific interactions on a website, including such revealing diametric data as clicks on external links, file downloads and video plays. To use Events reporting, some customized event tracking code will be needed on the website. Once set up, you’ll be able to use the following reports.

Events Overview Report

The Events Overview Report displays a summary of visitor interactions. Values are calculated based on the event value specified in the event tracking code. Under these metrics, there are quick reports showing the number of events based on category, action and label (all of which are specified in the customized event tracking code).

Top Events Report

The Top Events Report displays the events with the most visitor interaction. For example, if you’re tracking outbound link clicks using this piece of event tracking code, then it can be seen the number of Outgoing Links from this report to reveal the specific links that visitors are clicking on when they leave the website. Tracking outbound link clicks helps reveal what resources visitors are most interested in. This information is especially helpful for those sites utilizing blogging tools such as all those sites managed by PTC Computer Solutions. For instance, if a post on content marketing is published, any links out can be added. If it’s noted that a lot of people are clicking on a particular link, it might be a good idea to follow up with a post on something involved with that link. Top Events Reporting is also valuable for businesses with online portfolios, such as web designers or bloggers. Seeing what example links people click on most would disclose the work prospects are most interested in. If a particular item is not getting clicks, either remove it or rework it to see if a different approach might work better.

Pages Report

The Pages Report is important in showing the top pages where visitors interact with the events being tracked. Recalling the previous example of a business with a portfolio, if there are several portfolio pages with outbound link tracking, it is apparent which portfolio pages not only receive traffic, but also get the most clicks.

Events Flow Report

The Events Flow Report displays the path visitors take through a website from initial arrival through interaction with an event. The default view shows event interactions from visitors in particular countries. This can be altered to show event interaction flow from landing pages and other dimensions offered in the menu.

AdSense

Many websites use Google AdSense to generate income from visitors who click on ads published by Google AdWords advertisers. In order to utilize this section, an AdSense account must be previously registered and subsequently linked to the Google Analytics account. This will allow for the use of the following reports.

AdSense Overview Report

The AdSense Overview Report displays the revenue generated from Google AdSense on the website along with additional metrics including click-through rates, revenue per thousand impressions and overall impressions.

AdSense Pages Report

The AdSense Pages Report displays the top pages on a website that generate the most AdSense revenue. Additional metrics show the number of ads clicked, click-through rates, revenue per thousand impressions and overall impressions per page.

AdSense Referrers Report

The AdSense Referrers Report displays the referring URLs driving visitors to a specific website location as well as whom it is that has clicked on an AdSense ad. If the website is a revenue generating site through ad clicks, this report helps determine what traffic sources to focus on for increased earnings.

Experiments

Experiments in Google Analytics allow you to conduct simple A/B testing to see which landing page variations perform best at meeting specific conversion goals. If you want to optimize for conversion goals such as increased subscribers, leads and sales, then Experiments can help you perfect your landing pages to convert more visitors.

In-Page Analytics

The final component of the Behavior section, In-Page Analytics, provides an excellent view of the web pages on a website along with Google Analytics data. To use this feature, it is necessitated that the Page Analytics Google Chrome extension be installed. In addition to the metrics shown at the top of the page, there are percentages next to each link on the page. This view of the website reveals which areas get the most attention. If it’s noticed that a particular area gets more clicks than other areas, look to include links that aid in conversion goals for the business.

Conclusion

Google Analytics reveals a lot of data about how visitors engage with a website’s content. The Behavior reports provide insights into top pages and top event interactions as well as the ability to improve conversion rates with Experiments and In-Page Analytics.

Do you check your Behavior reports regularly?

What insights do you get from the reports?

If you need any help with Website Analytics, call PTC at 904-992-9888 or email info@ptccomputersolutions.com for all your web, Internet, and Marketing needs.

Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing environment as well. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan.

PTC can plan a full marketing strategy and budget for your company and complete any web marketing efforts you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to our web site at www.ptccomputersolutions.com for more information.

 

By David W. B. Parker
President
PTC Computer Solutions
11/7/2014

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Oct
23
2014

Best Practices: 3 Key Factors Search Engines Look For

Best Practices: 3 Key Factors Search Engines Look For

When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a wider and more receptive audience, keep these 3 factors in mind as you add content to your website. If adding new content causes you headaches, contact PTC Computer Solutions to allow us to maintain your content for you.

Think about these 3 factors as you update your website with fresh content.

  1. Relevance
    The goal of your website is to attract the target market interested in your business. Providing helpful content that applies to your customers’ wants, needs, and struggles signals to search engines that your website provides relevant content for your unique audience.
  2. Deep crawl
    Provide links throughout your content to allow your audience to find more helpful information. Make routine checkups to ensure these links are working. In doing so, your audience will go deeper into your website. In turn, Google and other search engines will reward you with higher rankings.
  3. Time spent on page
    If you search the term “Amazon,” you will receive pages and pages of results for the online retailer. You have to continue your page search to find any content on the Amazon as an ecosystem. These results spawn from the amount of time visitors spend on the retail pages. If you provide content that keeps the audience engaged for longer periods, Google will raise your website to more visible levels.

 

Repair Your 404 Error Pages with 1 Simple Fix

When your audience receives a 404 error message on your website, it costs you money. These glitches keep prospects from becoming loyal customers. Without proactive web maintenance, it’s difficult to spot these problems before they make a negative impact. One way to keep your audience engaged even when they hit an error page is to create a custom 404 page that shows you’re aware of the problem.

Don’t have a custom made 404 page? Let PTC Computer Solutions set this up for you right now. Contact us via email or call our support team.

Other than that step, figure out whether or not the error page stems from the server or from your hosting platform. Our team is ready to figure out what causes these problems, and can make sure it doesn’t happen with a proactive web maintenance service. Contact PTC Computer Solutions to set up your web maintenance needs.

Stop Cross-Site Script Attacks. Stop Website Decay.

What are cross-site script attacks?

They are vulnerabilities found in web applications such as ecommerce software and even Gmail. Depending on the data available to hackers, cross-site script attacks open up a serious security risk. (Think of recent breeches at Target and on iCloud.) Cross-site scripting contributes nearly 84% of all security vulnerabilities, and their effects range from site delisting, web code compromising, browser alert triggers, and more. Most attacks happen via contact forms (NOTE: in our experience, this is the number one spot where these attacks begin), submission forms, payment gateways, and ecommerce or catalog systems.

 

The best way to combat cross-site script attacks, and protect your customers and business, is to have a partner in web maintenance. To mitigate the risk of contact form vulnerabilities, PTC Computer Solutions will install form processing software built especially to prevent such attacks. Since you’ve enlisted PTC Computer Solutions, you can rest assured knowing we’ll protect your website from these issues. If you have questions or concerns about cross-site script attacks, give us a call or email our team at info@ptccomputersolutions.com.

PTC Computer Solutions Recommends:

Contact our team to help you with some of the primary issues for your web site. These include:

  • Methods to Generate Quality Website Leads.
  • Turning Unconvinced Browsers into Recurring Buyers.
  • Attracting your target market.
  • Proven techniques to increase website visibility.
  • Speaking directly to your target market and not at
  • Strategies to attract motivated prospects to your website.
  • Setting up SEO techniques to rank higher.
  • And more….

Call PTC at 904-992-9888 or email info@ptccomputersolutions.com for all your web, Internet, and Marketing needs.

Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing environment as well. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan. PTC can plan a full marketing strategy and budget for your company and complete any web marketing efforts you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to  our web site at www.ptccomputersolutions.com for more information.

By David W. B. Parker
President
PTC Computer Solutions
10/20/2014

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Aug
28
2014

Social Media, Worth it or Not?

Social Media, Worth it or Not?

The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your business plan. It doesn’t matter whether you are the smallest of small businesses or the largest of large businesses, Social Media is a MUST! However, as with anything, there are good ways to approach utilizing Social Media and then there are not so good ways. PTC outlines some of the best practices, information, and statistics on Social Media as follows.

First, some statistics. Should you be using Social Media marketing tactics at all? The statistics support strongly that you should. In a recent Social Media Marketing Industry Report, 97 percent of marketers utilize Social Media as part of their marketing plan. 92 percent reported that Social Media was important to their business which is up from 86 percent in 2013. These kinds of numbers harken back to the late 90s when businesses were deciding whether to utilize the Internet as part of their business plan. The numbers reveal that if you are not utilizing Social Media, then you are missing the boat.

Second, how much time and money should you put in to your Social Media Marketing Plan? Budgeting is something we work with regularly for our clients. Getting the Marketing Budget optimized is what every company wants and needs. As part of the Marketing Budget, the Social Media Marketing aspect should be of critical importance. What is the ROI for Social Media? Quantifying the expense of time and money is difficult for most people. Going back to the statistics for a minute, more than 60 percent of Social Media Marketers spend up to 10 hours weekly on their Social Media Campaigns. 19 percent spend more than 20 hours per week on their campaigns. These are large numbers for one portion of a Marketing Budget.

Quantifying the time spent to real financial return is one of the more difficult aspects. Most marketing specialists agree that there are a number of intangible benefits including exposure and increased traffic to their website. Loyalty and the attainment of higher marketplace intelligence is another intangible element marketers quote. Marketers report an increase of developing loyal fan bases from 65 percent in 2013 to 72 percent in 2014 along with an increase in sales which jumped 7 percent to 50 percent in 2014.

Can increased time spent in Social Media Marketing improve the return? Most agree that the longer they spend on Social Media the greater the return. The ROI appears to increase with a greater time due to increased exposure and efforts in improving customer relationships.

Online marketing is an incredibly dynamic environment with many moving parts. It is a constantly changing environment as well. Keeping involved and staying ahead of the latest improvements is what we do at PTC Computer Solutions. If you are looking to get noticed on the Internet but don’t know where to begin, let PTC Computer Solutions help you get started or help improve your current website and website marketing plan. PTC can plan a full marketing strategy and budget for your company and complete any web marketing efforts you wish to achieve in order to deliver a consistent and effective message to your prospects. Contact David W. B. Parker (when you think of “W. B.” think of WeB) at davidp@ptccomputersolutions.com or go to  our web site at www.ptccomputersolutions.com for more information.

By David W. B. Parker
President
PTC Computer Solutions
8/28/2014

PTC Computer Solutions - Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions

WEB SITE DESIGN & DEVELOPMENT ~ SEO ~ ONLINE MARKETING ~ SOCIAL MEDIA ~ IT PROJECT MANAGEMENT ~ MARKETING PLANS ~ ETC.

PTC Computer Solutions – Internet, Web Sites, SEO, Online Marketing

PTC Computer Solutions
Jacksonville Beach, Florida
904.992.9888
davidp@ptccomputersolutions.com
www.ptccomputersolutions.com

0
Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: