Jul
06
2013

What are your web site visitors looking for?

What are your web site visitors looking for? The question of who your audience is seems to be far more interesting to clients I’ve had the pleasure of working with more so than what it is their audience is looking for when they come to the web site.  It never ceases to amaze me that my clients often have a great deal of knowledge about who they believe their prospects and clients to be but when I ask them why a prospect would come to their web site, they have no answer.  It’s imperative that you know what they are looking for and not just who they are.  So, what […]

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Jul
01
2013

PTC Computer Solutions New Client – Todd Johnston Homes

PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign an existing web site for Todd Johnston Homes, Sarasota’s Custom Home Builder since 1979.  Todd Johnston Homes is dedicated to building the highest quality custom homes in the Sarasota and Manatee region. President and CEO of PTC Computer Solutions, David W. B. Parker, was excited for the opportunity to work with a custom home builder again after several years of quiet from that sector.   “It’s always exciting to know that we work at the base level of the economy where trends tend to become evident with us before the rest of […]

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Jun
15
2013

PTC Computer Solutions New Client – Connestee Falls

The Real Estate Marketing Alliance, also known as REMA, combines the talents and services of three companies:  Parker Associates, REDdot Marketing, and PTC Computer Solutions.  This Alliance is designed to provide a complete marketing and sales support team for the benefit of not only master planned community developers and existing developments, but any business who is in need of a complete marketing and sales process and system as well as budget and planning flow.  Contact REMA for all your marketing and sales needs through any of the three companies listed. PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign the […]

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May
06
2013

What Makes a Website Visible to Search Engines?

What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?”  There are many misconceptions and invalid information being bandied about that I’d like to help clarify.  Read on to find out what search engines are looking for and how they go about classifying searches. Search engines want to know which website is the most important for a particular concept.  These concepts are represented by keywords or key phrases such as “Jacksonville computer company” or “internet marketing” or “SEO services” or something like that. Search engines are hierarchical thinkers.  After reading billions of pages of content […]

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Apr
11
2013

Optimization Is Not Optional

Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users.  They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques.  A snippet is summarized here.  Most analysts said that mobile as a viable marketing channel starts with optimizing the website for viewing over the mobile browser. If that’s the case, marketers seem still to be trying to skimp on the foundations of their campaigns. About 31% said their brand’s main website has been optimized for viewing over most mobile devices, and 17% report that they run a separate version of […]

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Jun
20
2012

Prospecting Online

It never ceases to amaze me that people don’t make time to go “prospecting” for new clients.  It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in.  Learn how to prospect online and you will generate new business quickly. Every business man or woman should have time in every day devoted to generating new leads.  It is the prospects who turn into clients and they don’t become clients without at least three communications from you or between you. If you aren’t devoting time to looking for new prospects every day, then you are […]

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Jun
01
2012

Is the PC Dead?

There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, check the weather, and surf the Internet. HP is a major seller of laptops. In fact, it’s the company’s largest segment. To make matters worse, HP is releasing its own tablet this summer. The company is about to cut into their own sales in the PC segment. According to Goldman Sachs, tablets will replace one in every three PCs in […]

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May
02
2012

Seeing Is Believing

If you can’t be found online, you can’t be found.  You need people, and more importantly, prospects to see your web site.  Prospects want to know they are dealing with a legitimate and credible business.  Without seeing you, they aren’t believing you. Getting your web site out there so prospects can find you is a matter of making your web site visible to not only the search engine robots.  To do this, try thinking of how you would find a company online.  Where would you look to find your company?  There are many different locations on the internet where a web site, and subsequently, a company can be found. Here […]

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Apr
03
2012

I Blog, Therefore I Am!

If you aren’t blogging, then you’re missing out on a big potential with your marketing efforts.  Blogging of any kind is better than not blogging at all, but embedding your blog in your website is really the best way to go about it.  If you aren’t blogging, check out the following to set up a free blog site: www.wordpress.com www.livejournal.com www.blogger.com www.blog.com There are many more blog sites (here is a top 10 list – http://topsitesblog.com/blog-websites/) than time to mention, but these are some of the primary ones. I’ve heard so many people mention that they don’t blog because they have nothing to say or can’t think of anything useful […]

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Feb
17
2012

Beyond Social Networking – Best Practices for your SEO Plan

Beyond Social Networking – Best Practices for your SEO Plan Using Social Networking sites such as Facebook, LinkedIn, and Twitter are helpful in your SEO Plan, but they are not going to get you listed at the top of the Search on Google. Keep in mind that in order to be listed in Google, your site must be indexed by Google (naturally) to help you directly with your Google SEO. There are a number of other considerations for your Search Engine Optimization to work. Your website should be listed on all of the business listing sites such as Yelp, Mapquest, and now Google+ is new and useful too, but look […]

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