What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are looking for and how they go about classifying searches. Search engines want to know which website is the most important for a particular concept. These concepts are represented by keywords or key phrases such as “Jacksonville computer company” or “internet marketing” or “SEO services” or something like that. Search engines are hierarchical thinkers. After reading billions of pages of content [...]
Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users. They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques. A snippet is summarized here. Most analysts said that mobile as a viable marketing channel starts with optimizing the website for viewing over the mobile browser. If that’s the case, marketers seem still to be trying to skimp on the foundations of their campaigns. About 31% said their brand’s main website has been optimized for viewing over most mobile devices, and 17% report that they run a separate version of [...]
It never ceases to amaze me that people don’t make time to go “prospecting” for new clients. It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in. Learn how to prospect online and you will generate new business quickly. Every business man or woman should have time in every day devoted to generating new leads. It is the prospects who turn into clients and they don’t become clients without at least three communications from you or between you. If you aren’t devoting time to looking for new prospects every day, then you are [...]
We aren’t presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th. We’d enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat about the state of the market and where it is going. Please contact us at firstname.lastname@example.org or call us at 904-992-1742 to let us know where and when and we’ll be there.
That’s about all we hear about these days when it comes to web sites. The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days. Having a web site is not enough. There are two pieces to successfully launching and having people visit your web site. The first is to create a dynamic and aesthetically pleasing web site. The second is being found by the search engines. The reality of search engines is that 90 percent of people searching on the Internet are using Google. This may change with the market being saturated with competitive search engines, but [...]