Apr
03
2014

Building Intrigue with Design

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly believe, both.  It’s imperative that a web site be found firstly, and secondly, that it be intriguing enough to keep my interest.  I need to know, as a viewer, that I am at the right web site and that the site provides me the information I need immediately and pointedly.  There are some key points to keep in mind when […]

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Mar
06
2014

Building Inroads with SEO

Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the desert. Typically, a company builds a web site and then tries to draw people to it, much like building the shop and then having to build a few roads through the desert. But, then you also have to get people to drive down the roads. So, it’s a three step process, really: The first step is to build the web […]

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Nov
05
2013

Psst! Psell Psychographics!

psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers.  Demographics describe “who” people are, Psychographics explain “what” people are.  Psychographics can help define “why” people buy what they buy and how to gain their attention and motivate them to buy.  By creating Psychographic Profiles, marketers are able to understand the motivational and non-conscious drives of a target audience. Are you marketing to Demographics or Psychographics?  There’s a BIG difference… Psychographics can easily be misunderstood or incorrectly applied. […]

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Oct
04
2013

Stick to What Works

Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs.  In a long winded reply, I told them to Stick to What Works.  When it comes to web design, the key is to make it easy for people to find what they are looking for.  Knowing what they are looking for is the key.  So, what DOES work? I have been operating PTC Computer Solutions since 1996 and have seen lots of interesting things come and go.  I find that the web design and development industry is much like other industries where methods, strategies, and design styles and themes are constantly […]

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Sep
03
2013

Focus Marketing On Influencers

Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm.  Marketing is no exception.  In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed.  The Internet has leveled the playing field.  It’s no longer about how much money you can throw out there, but how many people you can reach with sincerity.  Influencers are the key to successful marketing in today’s world.  They provide a sincere ambassador for your products or services.  Who are they?  How do you reach them?  Read on. In a recent 2013 […]

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Aug
01
2013

Handling Marketing Strategies AND Sales Objections

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason we market.  It’s simply the act of selling your services or products once you have successfully made contact with your client prospect.  Sounds simple enough, right?  Well, it isn’t. More companies fail at simple marketing than in any other aspect of their business.  I read more garbage emails and posts on marketing that just simply fails to spark an ounce […]

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Jul
01
2013

PTC Computer Solutions New Client – Todd Johnston Homes

PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign an existing web site for Todd Johnston Homes, Sarasota’s Custom Home Builder since 1979.  Todd Johnston Homes is dedicated to building the highest quality custom homes in the Sarasota and Manatee region. President and CEO of PTC Computer Solutions, David W. B. Parker, was excited for the opportunity to work with a custom home builder again after several years of quiet from that sector.   “It’s always exciting to know that we work at the base level of the economy where trends tend to become evident with us before the rest of […]

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Jun
19
2013

How to Quantify Social Media Efforts?

How to Quantify Social Media Efforts? Are you looking for better ways to measure your social media activities?  Do you know if your social media efforts are worthwhile?  Social media measurement is one of the most frustrating challenges businesses face in today’s world.  But, measuring the effectiveness of your social media marketing campaign is important. Why Measure? In order to measure the effectiveness of your social campaigns, it’s critical that you know your objective.  Ask yourself why you are considering including social media in your overall marketing campaign in the first place. How will your efforts impact your revenue and grow your business?  You’ll want to put a measurable outcome […]

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Jun
15
2013

PTC Computer Solutions New Client – Connestee Falls

The Real Estate Marketing Alliance, also known as REMA, combines the talents and services of three companies:  Parker Associates, REDdot Marketing, and PTC Computer Solutions.  This Alliance is designed to provide a complete marketing and sales support team for the benefit of not only master planned community developers and existing developments, but any business who is in need of a complete marketing and sales process and system as well as budget and planning flow.  Contact REMA for all your marketing and sales needs through any of the three companies listed. PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign the […]

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Oct
18
2012

Going Micro and Mobile

Having a web site is a great thing…in fact, it’s mandatory in today’s business world.  But, having a web site is not enough if you’re not taking full advantage of all of the means by which people can find your web site.  Finding your web site and making it functional for the person viewing the site are two of the most important aspects of your web site.  Basically, it is about capturing as many people as you can and providing them the best experience for their environment.  Going Micro and Mobile can help by providing for more customized experiences and capturing more search engine awareness. A single web site gives […]

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