PTC Computer Solutions

PTC Computer Solutions Projects 1

These three simple words — WHO? WHAT? HOW? — constitute the essence of efficient marketing and sales through regular marketing media or online marketing. These three key elements – Who, What, and How are the basis for Marketing Success in guiding businesses of any kind including community developers, hoteliers, and […]

REMA-Who-What-How-Diagram - defining your prospect


Writing for Robots

Writing for Robots According to recent statistics from Incapsula, Robots outnumber Humans on the Internet.  What does that mean for your website?  You should be writing for the Robots more than the Humans.  If you’re a verbose writer, this plays in to your hands.  If you don’t like writing much, […]

Data is King

Data is King Best Practices in Online Data Collection User Data is Gold to Marketers Consumer information is a valuable resource and online marketing tool. With tight marketing budgets and a high level of competition always a concern, the decisions you make and where you invest your marketing dollars are […]



Password Tips To Help You Avoid Getting Hacked 1

Hackers are getting more sophisticated with their methods and their tools.  Don’t be “compromised” with a weak password.  Make sure you are using the current best practices to create your passwords.  Here are some steps summarized from the PSU IT department. Create a strong password Use strong passwords to protect […]

Engaging Prospects with Visuals

Engaging Prospects with Visuals It’s a visual world. Everything we do involves a visual engagement of some kind. Even listening to the radio involves your brain creating visuals. So, it’s no surprise that the visuals utilized on websites are critical in engaging your prospects and interacting with your customers. Are […]


Best Practices: 3 Key Factors Search Engines Look For

Best Practices: 3 Key Factors Search Engines Look For When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a […]

Social Media, Worth it or Not? 1

Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your […]

Responsive, Mobile, or Dynamic?

Responsive Design is the latest buzz word in the world of website development.  For the last year, PTC Computer Solutions has been fielding the question of “Should we have a Responsive web design or not?”  The answer is not a simple one.  It really depends on what your objectives are.  […]

10 Mobile Web Strategy Objectives

PTC Computer Solutions is involved with many companies interested in improving their Web Marketing Strategy for the Mobile environment.  More so in recent years than previously with the increasing population of Mobile Browsers.  Global smartphone penetration is now 16.7 percent in a recent study which is a 46.6 percent growth […]

Social Marketing Trends

We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media.  They just don’t know where to begin and where to end.  And, it’s all so trendy and fluid that there are some things one day that are gone the next.  Clients […]

Building Intrigue with Design 1

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly […]

Building Inroads with SEO

Building Inroads with SEO 9

Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the […]

Psst! Psell Psychographics!

psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers.  Demographics describe “who” people are, Psychographics explain “what” […]

Stick to What Works

Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs.  In a long winded reply, I told them to Stick to What Works.  When it comes to web design, the key is to make it easy for people to find what […]

Focus Marketing On Influencers

Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm.  Marketing is no exception.  In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed.  The Internet […]

Handling Marketing Strategies AND Sales Objections 10

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason […]

Todd Johnston Homes

PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign an existing web site for Todd Johnston Homes, Sarasota’s Custom Home Builder since 1979.  Todd Johnston Homes is dedicated to building the highest quality custom homes in the Sarasota and Manatee […]

PTC-Clients-Screenshots-Todd Johnston, Home Builder

How to Quantify Social Media Efforts?

How to Quantify Social Media Efforts? Are you looking for better ways to measure your social media activities?  Do you know if your social media efforts are worthwhile?  Social media measurement is one of the most frustrating challenges businesses face in today’s world.  But, measuring the effectiveness of your social […]

PTC Computer Solutions New Client – Connestee Falls 4

The Real Estate Marketing Alliance, also known as REMA, combines the talents and services of three companies:  Parker Associates, REDdot Marketing, and PTC Computer Solutions.  This Alliance is designed to provide a complete marketing and sales support team for the benefit of not only master planned community developers and existing […]

PTC-Clients-Screenshots-Connestee Falls, Brevard, North Carolina master planned community

Marketing with Social Media

Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can […]

Prospecting Online

It never ceases to amaze me that people don’t make time to go “prospecting” for new clients.  It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in.  Learn how to prospect online and […]

The SEO Checklist for SEA

The SEO Checklist for SEA Written by David W. B. Parker President of PTC Computer Solutions The acronym for Search Engine Optimization, SEO, is being bandied around all over the Internet, but there are many people who are confused by the term.  It would be more apt to use SEA […]

Optimizing Your Local Search Engine Listing

Very few companies start out with the concept of being small, but they often overlook the importance of taking care of their own local area to enhance their online search engine listing strength.  Optimizing your web site to the local search engine listings is a critical aspect to increasing your […]

Is the PC Dead?

There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, […]

Seeing Is Believing

If you can’t be found online, you can’t be found.  You need people, and more importantly, prospects to see your web site.  Prospects want to know they are dealing with a legitimate and credible business.  Without seeing you, they aren’t believing you. Getting your web site out there so prospects […]

I Blog, Therefore I Am! 1

If you aren’t blogging, then you’re missing out on a big potential with your marketing efforts.  Blogging of any kind is better than not blogging at all, but embedding your blog in your website is really the best way to go about it.  If you aren’t blogging, check out the […]

Beyond Social Networking – Best Practices for your SEO Plan 3

Beyond Social Networking – Best Practices for your SEO Plan Using Social Networking sites such as Facebook, LinkedIn, and Twitter are helpful in your SEO Plan, but they are not going to get you listed at the top of the Search on Google. Keep in mind that in order to […]


International Builders Show 2012

We aren’t presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th. We’d enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat […]


PTC New Client – World Fitness Equipment 1

PTC New Client – World Fitness Equipment PTC Computer Solutions has recently been retained to assist in the redesign and installment of Search Engine Optimization best practices on the web site for WorldFitEquip based out of Jacksonville Beach, Florida.  This will involve an extensive redesign and will put WorldFitEquip at […]

The Magic Number, a memoir 2

PTC Communications, a subsidiary of PTC Computer Solutions and Parfam, Inc., has published The Magic Number.  The memoir of David F. Parker – The Magic Number – is finally available for purchase. After several years of editing and going back and forth with publishers, we have finalized the book and […]

PTC-Clients-Screenshots-The Magic Number, a memoir by Dr. David Forster Parker

PTC-Clients-Screenshots-The Real Estate Marketing Alliance

Parker House Created

Parker House was formed to help real estate developers and their marketing needs.  Parker House is where all aspects of Real Estate and Real Estate Marketing come together.  We are here to help you with your real estate needs.  Parker House consists of: Parker Associates – Real Estate Marketing Development […]