Jun
11
2015

Writing for Robots

Writing for Robots According to recent statistics from Incapsula, Robots outnumber Humans on the Internet.  What does that mean for your website?  You should be writing for the Robots more than the Humans.  If you’re a verbose writer, this plays in to your hands.  If you don’t like writing much, fortunately for you, humans don’t like to read much.  But, the words we use must be carefully selected and worded in a way that conveys the point without muddling the intent.  Some tips on writing the copy for your website will help. The Incapsula statistics show that humans now make up only 44% of all visitors to websites on the […]

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Apr
17
2015

Data is King

Data is King Best Practices in Online Data Collection User Data is Gold to Marketers Consumer information is a valuable resource and online marketing tool. With tight marketing budgets and a high level of competition always a concern, the decisions you make and where you invest your marketing dollars are now more important than ever. Companies can no longer afford to make ill-advised decisions and throw money away on strategies that are not based on online data collection for marketing.  Our friends at Forrester have some ideas. Online-Data-Collection High quality, detailed consumer data is gold. The more you know about your customers—their habits, likes and dislikes—the better you will be […]

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Feb
05
2015

Password Tips To Help You Avoid Getting Hacked

Hackers are getting more sophisticated with their methods and their tools.  Don’t be “compromised” with a weak password.  Make sure you are using the current best practices to create your passwords.  Here are some steps summarized from the PSU IT department. Create a strong password Use strong passwords to protect your computing resources. Follow these rules to create strong passwords: Use two numbers in the first eight characters. Pick long passwords, at least 8 characters in length if the system allows it. Don’t use a common dictionary word, a name, a string of numbers, or your User ID. One of the easiest to remember and hardest to crack password methods […]

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Jan
14
2015

Engaging Prospects with Visuals

Engaging Prospects with Visuals It’s a visual world. Everything we do involves a visual engagement of some kind. Even listening to the radio involves your brain creating visuals. So, it’s no surprise that the visuals utilized on websites are critical in engaging your prospects and interacting with your customers. Are you creating posts to generate higher involvement and engaging your prospects? Do the visuals drive traffic on your site? Help is here. Read on. People engage better with visual content because the brain works that way. We tend to create our own images whether there are any to behold or not. Visual content is easier to understand and can tell […]

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Oct
23
2014

Best Practices: 3 Key Factors Search Engines Look For

Best Practices: 3 Key Factors Search Engines Look For When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a wider and more receptive audience, keep these 3 factors in mind as you add content to your website. If adding new content causes you headaches, contact PTC Computer Solutions to allow us to maintain your content for you. Think about these 3 factors as you update your website with fresh content. Relevance The goal of your website is to attract […]

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Aug
28
2014

Social Media, Worth it or Not?

Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your business plan. It doesn’t matter whether you are the smallest of small businesses or the largest of large businesses, Social Media is a MUST! However, as with anything, there are good ways to approach utilizing Social Media and then there are not so good ways. PTC outlines some of the best practices, information, and statistics on Social Media as follows. […]

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Aug
06
2014

Responsive, Mobile, or Dynamic?

Responsive Design is the latest buzz word in the world of website development.  For the last year, PTC Computer Solutions has been fielding the question of “Should we have a Responsive web design or not?”  The answer is not a simple one.  It really depends on what your objectives are.  The idea behind it is that it is responsive to the user interface.  So, whether the user is accessing your website with a desktop, tablet, or smartphone, they should receive the same or similar content adjusted for their interface.  It sounds like it should be the way to go…or does it? The keys to a good responsive design are to […]

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Jun
11
2014

10 Mobile Web Strategy Objectives

PTC Computer Solutions is involved with many companies interested in improving their Web Marketing Strategy for the Mobile environment.  More so in recent years than previously with the increasing population of Mobile Browsers.  Global smartphone penetration is now 16.7 percent in a recent study which is a 46.6 percent growth rate in a year.  With this kind of growth, companies are realizing the importance of ensuring their Mobile Web Strategy is in place.  When considering your Mobile Web Strategy, there are a number of questions a company should ask and answer.  But, the Top 10 questions according to a dotMobi whitepaper and ones we believe are the most important are […]

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May
08
2014

Social Marketing Trends

We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media.  They just don’t know where to begin and where to end.  And, it’s all so trendy and fluid that there are some things one day that are gone the next.  Clients tell us that it would be great if there were a simple guide for making social media marketing easier.  We are in the thick of this and we get it.  There are a number of different guides to Social Media Marketing available on the web.  But, we’ve compiled some quick data from a recent Infographic for you right here.  Take […]

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Apr
03
2014

Building Intrigue with Design

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly believe, both.  It’s imperative that a web site be found firstly, and secondly, that it be intriguing enough to keep my interest.  I need to know, as a viewer, that I am at the right web site and that the site provides me the information I need immediately and pointedly.  There are some key points to keep in mind when […]

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