Aug
28
2014

Social Media, Worth it or Not?

Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your business plan. It doesn’t matter whether you are the smallest of small businesses or the largest of large businesses, Social Media is a MUST! However, as with anything, there are good ways to approach utilizing Social Media and then there are not so good ways. PTC outlines some of the best practices, information, and statistics on Social Media as follows. […]

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May
08
2014

Social Marketing Trends

We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media.  They just don’t know where to begin and where to end.  And, it’s all so trendy and fluid that there are some things one day that are gone the next.  Clients tell us that it would be great if there were a simple guide for making social media marketing easier.  We are in the thick of this and we get it.  There are a number of different guides to Social Media Marketing available on the web.  But, we’ve compiled some quick data from a recent Infographic for you right here.  Take […]

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Nov
05
2013

Psst! Psell Psychographics!

psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers.  Demographics describe “who” people are, Psychographics explain “what” people are.  Psychographics can help define “why” people buy what they buy and how to gain their attention and motivate them to buy.  By creating Psychographic Profiles, marketers are able to understand the motivational and non-conscious drives of a target audience. Are you marketing to Demographics or Psychographics?  There’s a BIG difference… Psychographics can easily be misunderstood or incorrectly applied. […]

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May
06
2013

What Makes a Website Visible to Search Engines?

What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?”  There are many misconceptions and invalid information being bandied about that I’d like to help clarify.  Read on to find out what search engines are looking for and how they go about classifying searches. Search engines want to know which website is the most important for a particular concept.  These concepts are represented by keywords or key phrases such as “Jacksonville computer company” or “internet marketing” or “SEO services” or something like that. Search engines are hierarchical thinkers.  After reading billions of pages of content […]

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Mar
13
2013

Meeting, Greeting, and Tweeting

Marketing is a many faceted word.  There is more to marketing than sending out messages and plastering poster boards.  In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of marketing your company.  This does not have to be a personal meeting with every prospect, but it has to be an effort to present your company on a level that can be understood by your prospect.  This can be done through Social Media such as Facebook and LinkedIn but especially must be conveyed in sending any emails and certainly on […]

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Feb
27
2013

Mobile Marketing

Adding a Mobile Strategy to Your Marketing Plan?  The time has come.  Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices.  Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for those who have mobile devices.  According to a recent Accenture Survey – Mobile Devices are Becoming the Medium of Choice to Access the Internet. What’s that mean for the average business?  It means that you better have a Mobile Marketing Strategy.  This is not a phase, this is a movement.  We, as an Internet population, will be mostly on mobile […]

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Jan
17
2013

Email or Social Media Marketing?

Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email?  Or, maybe some combination of the two?  There are some hard numbers in from MediaBistro that will shed light on this. The long and the short of it is that email still converts better than any other online marketing media.  This is supported through a couple of studies that compare the merits of email versus social media marketing.  Email does better than search or social networking, and those who have abandoned their mailing lists completely for […]

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Dec
05
2012

Secrets for Effective Marketing Online

Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider.  You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules.  This and ensuring an effective strategy that is making the most of the budget. Yelling Don’t use too many capital letters in anything.  It’s considered yelling to most, especially the old social networkers who have been around since before the days of Facebook, LinkedIn, and so on. Use “White Hat” Tactics Use tactics to make a website as acceptable as possible to both visitors and search engines, without attempting […]

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Sep
16
2012

Marketing with Social Media

Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can it help your business? Social media is the terminology used to describe any wide array of conversational tools on the Internet. These are tools to help users connect, converse, and interact with online resources. With many hundreds of millions of people utilizing these tools, there is the obvious conclusion that social media must be part of any marketing plan. However, […]

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Jun
20
2012

Prospecting Online

It never ceases to amaze me that people don’t make time to go “prospecting” for new clients.  It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in.  Learn how to prospect online and you will generate new business quickly. Every business man or woman should have time in every day devoted to generating new leads.  It is the prospects who turn into clients and they don’t become clients without at least three communications from you or between you. If you aren’t devoting time to looking for new prospects every day, then you are […]

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