Feb
12
2014

To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to attract the attention of every passerby.  These forms of Macro-targeting have their purpose, but perhaps it’s time to look at the potential of being more specific with your marketing dollar.  We can do better in today’s day and age, and we should be. PTC Computer Solutions was recently involved in a project in Cartagena, Colombia…that’s Carta-hay-na, not Carta-hay-nya, please.  Michael […]

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Jan
13
2014

SEO DIY – Top 10 Helpful Tips

SEO DIY – Top 10 Helpful Tips One of the many web related services we perform here at PTC Computer Solutions, and more of it lately, is Search Engine Optimization.  We have a team of experts with a ridiculous amount of experience in improving your SEO.  But, if your budget is tight and you have the time, you don’t have to have us do it if you want to Do-It-Yourself.   Just follow our recommendations listed below and you will be well on your way to improving your website visibility on Google and other search engines. Keeping your website on the first page of the search engines requires a combination of […]

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Sep
16
2012

Marketing with Social Media

Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can it help your business? Social media is the terminology used to describe any wide array of conversational tools on the Internet. These are tools to help users connect, converse, and interact with online resources. With many hundreds of millions of people utilizing these tools, there is the obvious conclusion that social media must be part of any marketing plan. However, […]

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Jun
20
2012

Prospecting Online

It never ceases to amaze me that people don’t make time to go “prospecting” for new clients.  It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in.  Learn how to prospect online and you will generate new business quickly. Every business man or woman should have time in every day devoted to generating new leads.  It is the prospects who turn into clients and they don’t become clients without at least three communications from you or between you. If you aren’t devoting time to looking for new prospects every day, then you are […]

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Jun
01
2012

Is the PC Dead?

There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, check the weather, and surf the Internet. HP is a major seller of laptops. In fact, it’s the company’s largest segment. To make matters worse, HP is releasing its own tablet this summer. The company is about to cut into their own sales in the PC segment. According to Goldman Sachs, tablets will replace one in every three PCs in […]

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May
02
2012

Seeing Is Believing

If you can’t be found online, you can’t be found.  You need people, and more importantly, prospects to see your web site.  Prospects want to know they are dealing with a legitimate and credible business.  Without seeing you, they aren’t believing you. Getting your web site out there so prospects can find you is a matter of making your web site visible to not only the search engine robots.  To do this, try thinking of how you would find a company online.  Where would you look to find your company?  There are many different locations on the internet where a web site, and subsequently, a company can be found. Here […]

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Apr
03
2012

I Blog, Therefore I Am!

If you aren’t blogging, then you’re missing out on a big potential with your marketing efforts.  Blogging of any kind is better than not blogging at all, but embedding your blog in your website is really the best way to go about it.  If you aren’t blogging, check out the following to set up a free blog site: www.wordpress.com www.livejournal.com www.blogger.com www.blog.com There are many more blog sites (here is a top 10 list – http://topsitesblog.com/blog-websites/) than time to mention, but these are some of the primary ones. I’ve heard so many people mention that they don’t blog because they have nothing to say or can’t think of anything useful […]

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Feb
17
2012

Beyond Social Networking – Best Practices for your SEO Plan

Beyond Social Networking – Best Practices for your SEO Plan Using Social Networking sites such as Facebook, LinkedIn, and Twitter are helpful in your SEO Plan, but they are not going to get you listed at the top of the Search on Google. Keep in mind that in order to be listed in Google, your site must be indexed by Google (naturally) to help you directly with your Google SEO. There are a number of other considerations for your Search Engine Optimization to work. Your website should be listed on all of the business listing sites such as Yelp, Mapquest, and now Google+ is new and useful too, but look […]

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Jan
12
2012

SEO, SEO, SEO!!!

That’s about all we hear about these days when it comes to web sites. The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days. Having a web site is not enough. There are two pieces to successfully launching and having people visit your web site. The first is to create a dynamic and aesthetically pleasing web site. The second is being found by the search engines. The reality of search engines is that 90 percent of people searching on the Internet are using Google. This may change with the market being saturated with competitive search engines, but […]

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Nov
15
2011

PTC Computer Solutions Involved with New Client

PTC Computer Solutions has recently been retained to assist in the redesign and installment of Search Engine Optimization best practices on the web site for WorldFitEquip based out of Jacksonville Beach, Florida.  This will involve an extensive redesign and will put WorldFitEquip at the top of the Search Engine Listings across the world. If you have Search Engine Optimization needs or any online marketing questions, please contact David Parker at info@ptccomputersolutions.com or see our web site at www.ptccomputersolutions.com for more information.

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