Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can it help your business? Social media is the terminology used to describe any wide array of conversational tools on the Internet. These are tools to help users connect, converse, and interact with online resources. With many hundreds of millions of people utilizing these tools, there is the obvious conclusion that social media must be part of any marketing plan. However, [...]
It never ceases to amaze me that people don’t make time to go “prospecting” for new clients. It is the fundamental building block of any business and cannot be something you aren’t doing on a daily basis, no matter what business you are in. Learn how to prospect online and you will generate new business quickly. Every business man or woman should have time in every day devoted to generating new leads. It is the prospects who turn into clients and they don’t become clients without at least three communications from you or between you. If you aren’t devoting time to looking for new prospects every day, then you are [...]
That’s about all we hear about these days when it comes to web sites. The days of “you need to have a web site” have moved to “you need to be found on the Internet” these days. Having a web site is not enough. There are two pieces to successfully launching and having people visit your web site. The first is to create a dynamic and aesthetically pleasing web site. The second is being found by the search engines. The reality of search engines is that 90 percent of people searching on the Internet are using Google. This may change with the market being saturated with competitive search engines, but [...]