Read the latest book from David F. Parker “Live Every Day – The Joyous Life of Stephen Parker” which documents and illustrates with many photos Stephen’s life and his battle with cancer in his own words. You can find out more at www.thestephenfund.com. This book is the latest book from PTC Communications, editors and publishers. Contact PTC Communications for your editing and publishing needs. Go to www.ptccommunications.com for more information.
What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are looking for and how they go about classifying searches. Search engines want to know which website is the most important for a particular concept. These concepts are represented by keywords or key phrases such as “Jacksonville computer company” or “internet marketing” or “SEO services” or something like that. Search engines are hierarchical thinkers. After reading billions of pages of content [...]
Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users. They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques. A snippet is summarized here. Most analysts said that mobile as a viable marketing channel starts with optimizing the website for viewing over the mobile browser. If that’s the case, marketers seem still to be trying to skimp on the foundations of their campaigns. About 31% said their brand’s main website has been optimized for viewing over most mobile devices, and 17% report that they run a separate version of [...]
Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider. You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules. This and ensuring an effective strategy that is making the most of the budget. Yelling Don’t use too many capital letters in anything. It’s considered yelling to most, especially the old social networkers who have been around since before the days of Facebook, LinkedIn, and so on. Use “White Hat” Tactics Use tactics to make a website as acceptable as possible to both visitors and search engines, without attempting [...]
When, Why and How to Go Mobile Blog entry by David W. B. Parker, President of PTC Computer Solutions 11/6/2012 Mobile marketing is a very powerful way of enabling communication and engagement with prospects and customers allowing for a targeted effort toward a specific audience with a variety of interactive and productive methodologies. Strategies for Mobile Marketing Marketing is all about communicating and engaging those being targeted. Communicating and engaging the prospect and customer involving the dissemination of information and news about products, services, and related activities, whether through the web site, social networking, email, or any other means. The objective is to impart the information on what the company [...]
Having a web site is a great thing…in fact, it’s mandatory in today’s business world. But, having a web site is not enough if you’re not taking full advantage of all of the means by which people can find your web site. Finding your web site and making it functional for the person viewing the site are two of the most important aspects of your web site. Basically, it is about capturing as many people as you can and providing them the best experience for their environment. Going Micro and Mobile can help by providing for more customized experiences and capturing more search engine awareness. A single web site gives [...]
There is a fundamental change taking place in the computer industry. Consumers are buying tablets and utilizing smart phones for computing and getting online instead of desktop PCs and even laptops. Tablets and smart phones are lightweight touchscreen computers. Most people use tablets to play music, watch movies, send e-mails, check the weather, and surf the Internet. HP is a major seller of laptops. In fact, it’s the company’s largest segment. To make matters worse, HP is releasing its own tablet this summer. The company is about to cut into their own sales in the PC segment. According to Goldman Sachs, tablets will replace one in every three PCs in [...]
We aren’t presenting this year, but we will be attending many of the events as well as exploring the exhibit hall on Friday, February 10th and Saturday, February 11th. We’d enjoy the opportunity to discuss any of your projects or ideas with you or just to sit down and chat about the state of the market and where it is going. Please contact us at email@example.com or call us at 904-992-1742 to let us know where and when and we’ll be there.
PTC Computer Solutions has recently been retained to assist in the redesign and installment of Search Engine Optimization best practices on the web site for WorldFitEquip based out of Jacksonville Beach, Florida. This will involve an extensive redesign and will put WorldFitEquip at the top of the Search Engine Listings across the world. If you have Search Engine Optimization needs or any online marketing questions, please contact David Parker at firstname.lastname@example.org or see our web site at www.ptccomputersolutions.com for more information.
PTC Communications, a subsidiary of PTC Computer Solutions and Parfam, Inc., has published The Magic Number. The memoir of David F. Parker – The Magic Number – is finally available for purchase. After several years of editing and going back and forth with publishers, we have finalized the book and it is available at blurb.com for purchase. If you have any interest in the life and times of David F. Parker (you may even be in the book!), get online and purchase your copy. Signed copies are available directly from the author. Go to www.ptccommunications.com or www.parkerassociates.com or email email@example.com or firstname.lastname@example.org. Check it out: http://www.blurb.com/assets/embed.swf?book_id=1857486 The Magic Number by [...]