Aug
01
2013

Handling Marketing Strategies AND Sales Objections

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason we market.  It’s simply the act of selling your services or products once you have successfully made contact with your client prospect.  Sounds simple enough, right?  Well, it isn’t. More companies fail at simple marketing than in any other aspect of their business.  I read more garbage emails and posts on marketing that just simply fails to spark an ounce […]

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Jul
06
2013

Florida Land Grab

The new novel by Dr. David Forster Parker is now available in bookstores and online.  David Forster Parker has been employed in seventeen countries as a homebuilder, new community planner, and development executive. He received BSc (HH) and MUP degrees from Michigan State University and a doctoral degree in public administration from SUNY–Albany. He is the author of dozens of articles and books, both nonfiction and fiction. He lives in Florida with his wife, Marilynn. The website www.floridalandgrab.info has more information about the novel.  If you would like more information now, email info@floridalandgrab.info. Florida Land Grab Wealthy Canadian Nash Logan dreams of building a posh community in Florida and embarks […]

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Jul
01
2013

PTC Computer Solutions New Client – Todd Johnston Homes

PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign an existing web site for Todd Johnston Homes, Sarasota’s Custom Home Builder since 1979.  Todd Johnston Homes is dedicated to building the highest quality custom homes in the Sarasota and Manatee region. President and CEO of PTC Computer Solutions, David W. B. Parker, was excited for the opportunity to work with a custom home builder again after several years of quiet from that sector.   “It’s always exciting to know that we work at the base level of the economy where trends tend to become evident with us before the rest of […]

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Jun
15
2013

PTC Computer Solutions New Client – Connestee Falls

The Real Estate Marketing Alliance, also known as REMA, combines the talents and services of three companies:  Parker Associates, REDdot Marketing, and PTC Computer Solutions.  This Alliance is designed to provide a complete marketing and sales support team for the benefit of not only master planned community developers and existing developments, but any business who is in need of a complete marketing and sales process and system as well as budget and planning flow.  Contact REMA for all your marketing and sales needs through any of the three companies listed. PTC Computer Solutions of Jacksonville, Florida has been retained along with REDdot Marketing also of Jacksonville, Florida to redesign the […]

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May
21
2013

Live Every Day – The Joyous Life of Stephen Parker

Read the latest book from David F. Parker “Live Every Day – The Joyous Life of Stephen Parker” which documents and illustrates with many photos Stephen’s life and his battle with cancer in his own words. You can find out more at www.thestephenfund.com. This book is the latest book from PTC Communications, editors and publishers.  Contact PTC Communications for your editing and publishing needs.  Go to www.ptccommunications.com for more information.

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May
06
2013

What Makes a Website Visible to Search Engines?

What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?”  There are many misconceptions and invalid information being bandied about that I’d like to help clarify.  Read on to find out what search engines are looking for and how they go about classifying searches. Search engines want to know which website is the most important for a particular concept.  These concepts are represented by keywords or key phrases such as “Jacksonville computer company” or “internet marketing” or “SEO services” or something like that. Search engines are hierarchical thinkers.  After reading billions of pages of content […]

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Apr
11
2013

Optimization Is Not Optional

Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users.  They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques.  A snippet is summarized here.  Most analysts said that mobile as a viable marketing channel starts with optimizing the website for viewing over the mobile browser. If that’s the case, marketers seem still to be trying to skimp on the foundations of their campaigns. About 31% said their brand’s main website has been optimized for viewing over most mobile devices, and 17% report that they run a separate version of […]

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Dec
05
2012

Secrets for Effective Marketing Online

Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider.  You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules.  This and ensuring an effective strategy that is making the most of the budget. Yelling Don’t use too many capital letters in anything.  It’s considered yelling to most, especially the old social networkers who have been around since before the days of Facebook, LinkedIn, and so on. Use “White Hat” Tactics Use tactics to make a website as acceptable as possible to both visitors and search engines, without attempting […]

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Nov
06
2012

When, Why and How to Go Mobile

When, Why and How to Go Mobile Blog entry by David W. B. Parker, President of PTC Computer Solutions 11/6/2012 Mobile marketing is a very powerful way of enabling communication and engagement with prospects and customers allowing for a targeted effort toward a specific audience with a variety of interactive and productive methodologies. Strategies for Mobile Marketing Marketing is all about communicating and engaging those being targeted.  Communicating and engaging the prospect and customer involving the dissemination of information and news about products, services, and related activities, whether through the web site, social networking, email, or any other means.  The objective is to impart the information on what the company […]

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Oct
18
2012

Going Micro and Mobile

Having a web site is a great thing…in fact, it’s mandatory in today’s business world.  But, having a web site is not enough if you’re not taking full advantage of all of the means by which people can find your web site.  Finding your web site and making it functional for the person viewing the site are two of the most important aspects of your web site.  Basically, it is about capturing as many people as you can and providing them the best experience for their environment.  Going Micro and Mobile can help by providing for more customized experiences and capturing more search engine awareness. A single web site gives […]

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