Oct
23
2014

Best Practices: 3 Key Factors Search Engines Look For

Best Practices: 3 Key Factors Search Engines Look For When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a wider and more receptive audience, keep these 3 factors in mind as you add content to your website. If adding new content causes you headaches, contact PTC Computer Solutions to allow us to maintain your content for you. Think about these 3 factors as you update your website with fresh content. Relevance The goal of your website is to attract […]

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Aug
28
2014

Social Media, Worth it or Not?

Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your business plan. It doesn’t matter whether you are the smallest of small businesses or the largest of large businesses, Social Media is a MUST! However, as with anything, there are good ways to approach utilizing Social Media and then there are not so good ways. PTC outlines some of the best practices, information, and statistics on Social Media as follows. […]

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Aug
06
2014

Responsive, Mobile, or Dynamic?

Responsive Design is the latest buzz word in the world of website development.  For the last year, PTC Computer Solutions has been fielding the question of “Should we have a Responsive web design or not?”  The answer is not a simple one.  It really depends on what your objectives are.  The idea behind it is that it is responsive to the user interface.  So, whether the user is accessing your website with a desktop, tablet, or smartphone, they should receive the same or similar content adjusted for their interface.  It sounds like it should be the way to go…or does it? The keys to a good responsive design are to […]

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Jul
09
2014

#1 On Google

So, you want to be #1 on the Google search.  No problem.  You get emails every day promising this.  Anyone can do that, right?  Wrong!!!  No one can promise that, no matter what they say.  With the changing dynamic that IS the internet, there is no way to guarantee you will be at the top.  However, there are a number of things you can do to move your web site high up the list and maybe even in to the #1 spot.  Here are some tips to do that: Analyze what words (keywords) are best for finding your web site.  Think long and hard about what the primary words or […]

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Jun
11
2014

10 Mobile Web Strategy Objectives

PTC Computer Solutions is involved with many companies interested in improving their Web Marketing Strategy for the Mobile environment.  More so in recent years than previously with the increasing population of Mobile Browsers.  Global smartphone penetration is now 16.7 percent in a recent study which is a 46.6 percent growth rate in a year.  With this kind of growth, companies are realizing the importance of ensuring their Mobile Web Strategy is in place.  When considering your Mobile Web Strategy, there are a number of questions a company should ask and answer.  But, the Top 10 questions according to a dotMobi whitepaper and ones we believe are the most important are […]

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May
08
2014

Social Marketing Trends

We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media.  They just don’t know where to begin and where to end.  And, it’s all so trendy and fluid that there are some things one day that are gone the next.  Clients tell us that it would be great if there were a simple guide for making social media marketing easier.  We are in the thick of this and we get it.  There are a number of different guides to Social Media Marketing available on the web.  But, we’ve compiled some quick data from a recent Infographic for you right here.  Take […]

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Apr
03
2014

Building Intrigue with Design

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly believe, both.  It’s imperative that a web site be found firstly, and secondly, that it be intriguing enough to keep my interest.  I need to know, as a viewer, that I am at the right web site and that the site provides me the information I need immediately and pointedly.  There are some key points to keep in mind when […]

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Mar
06
2014

Building Inroads with SEO

Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the desert. Typically, a company builds a web site and then tries to draw people to it, much like building the shop and then having to build a few roads through the desert. But, then you also have to get people to drive down the roads. So, it’s a three step process, really: The first step is to build the web […]

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Feb
12
2014

To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to attract the attention of every passerby.  These forms of Macro-targeting have their purpose, but perhaps it’s time to look at the potential of being more specific with your marketing dollar.  We can do better in today’s day and age, and we should be. PTC Computer Solutions was recently involved in a project in Cartagena, Colombia…that’s Carta-hay-na, not Carta-hay-nya, please.  Michael […]

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Jan
13
2014

SEO DIY – Top 10 Helpful Tips

SEO DIY – Top 10 Helpful Tips One of the many web related services we perform here at PTC Computer Solutions, and more of it lately, is Search Engine Optimization.  We have a team of experts with a ridiculous amount of experience in improving your SEO.  But, if your budget is tight and you have the time, you don’t have to have us do it if you want to Do-It-Yourself.   Just follow our recommendations listed below and you will be well on your way to improving your website visibility on Google and other search engines. Keeping your website on the first page of the search engines requires a combination of […]

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