Apr
03
2014

Building Intrigue with Design

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly believe, both.  It’s imperative that a web site be found firstly, and secondly, that it be intriguing enough to keep my interest.  I need to know, as a viewer, that I am at the right web site and that the site provides me the information I need immediately and pointedly.  There are some key points to keep in mind when […]

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Mar
06
2014

Building Inroads with SEO

Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the desert. Typically, a company builds a web site and then tries to draw people to it, much like building the shop and then having to build a few roads through the desert. But, then you also have to get people to drive down the roads. So, it’s a three step process, really: The first step is to build the web […]

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Feb
12
2014

To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to attract the attention of every passerby.  These forms of Macro-targeting have their purpose, but perhaps it’s time to look at the potential of being more specific with your marketing dollar.  We can do better in today’s day and age, and we should be. PTC Computer Solutions was recently involved in a project in Cartagena, Colombia…that’s Carta-hay-na, not Carta-hay-nya, please.  Michael […]

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Jan
13
2014

SEO DIY – Top 10 Helpful Tips

SEO DIY – Top 10 Helpful Tips One of the many web related services we perform here at PTC Computer Solutions, and more of it lately, is Search Engine Optimization.  We have a team of experts with a ridiculous amount of experience in improving your SEO.  But, if your budget is tight and you have the time, you don’t have to have us do it if you want to Do-It-Yourself.   Just follow our recommendations listed below and you will be well on your way to improving your website visibility on Google and other search engines. Keeping your website on the first page of the search engines requires a combination of […]

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Dec
18
2013

Color Me Right

Recently, I had the pleasure of working on some new design ideas for a company selling Harley Davidson motorcycles.  They liked several black based designs and logos that looked fairly frightening.  I can see why they like them given the psychographic of the traditional Harley rider.  As for a color scheme, we can go anywhere with that one.  I know traditional Harley riders like the black stuff, but that is typically not a friendly design base.  I like to stick to a light background with some distinctive offset content. OK, deep breath… We looked at several designs.  I get why these appeal to the typical Harley rider.  They have a […]

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Nov
05
2013

Psst! Psell Psychographics!

psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers.  Demographics describe “who” people are, Psychographics explain “what” people are.  Psychographics can help define “why” people buy what they buy and how to gain their attention and motivate them to buy.  By creating Psychographic Profiles, marketers are able to understand the motivational and non-conscious drives of a target audience. Are you marketing to Demographics or Psychographics?  There’s a BIG difference… Psychographics can easily be misunderstood or incorrectly applied. […]

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Oct
04
2013

Stick to What Works

Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs.  In a long winded reply, I told them to Stick to What Works.  When it comes to web design, the key is to make it easy for people to find what they are looking for.  Knowing what they are looking for is the key.  So, what DOES work? I have been operating PTC Computer Solutions since 1996 and have seen lots of interesting things come and go.  I find that the web design and development industry is much like other industries where methods, strategies, and design styles and themes are constantly […]

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Sep
03
2013

Focus Marketing On Influencers

Influencers should be your target for any social marketing efforts. It’s become a world where the microcosm is the norm.  Marketing is no exception.  In the past, we did not have the tools or ability to look at small groups of prospects or purchasers, but things have changed.  The Internet has leveled the playing field.  It’s no longer about how much money you can throw out there, but how many people you can reach with sincerity.  Influencers are the key to successful marketing in today’s world.  They provide a sincere ambassador for your products or services.  Who are they?  How do you reach them?  Read on. In a recent 2013 […]

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Aug
01
2013

Handling Marketing Strategies AND Sales Objections

Marketing is all about getting your company noticed or putting your company in front of people, preferably people who might be a prospective client, and making sure that the message is clear, enlightening, poignant, and relevant without turning people off.  Sales is the follow up to marketing.  It’s the reason we market.  It’s simply the act of selling your services or products once you have successfully made contact with your client prospect.  Sounds simple enough, right?  Well, it isn’t. More companies fail at simple marketing than in any other aspect of their business.  I read more garbage emails and posts on marketing that just simply fails to spark an ounce […]

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Jul
06
2013

What are your web site visitors looking for?

What are your web site visitors looking for? The question of who your audience is seems to be far more interesting to clients I’ve had the pleasure of working with more so than what it is their audience is looking for when they come to the web site.  It never ceases to amaze me that my clients often have a great deal of knowledge about who they believe their prospects and clients to be but when I ask them why a prospect would come to their web site, they have no answer.  It’s imperative that you know what they are looking for and not just who they are.  So, what […]

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