Jun
11
2015

Writing for Robots

Writing for Robots According to recent statistics from Incapsula, Robots outnumber Humans on the Internet.  What does that mean for your website?  You should be writing for the Robots more than the Humans.  If you’re a verbose writer, this plays in to your hands.  If you don’t like writing much, fortunately for you, humans don’t like to read much.  But, the words we use must be carefully selected and worded in a way that conveys the point without muddling the intent.  Some tips on writing the copy for your website will help. The Incapsula statistics show that humans now make up only 44% of all visitors to websites on the […]

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May
28
2015

Are You Mobile Ready?

Are You Mobile Ready? On April 21st, Google made some very important changes to the way it handles searches. The virtual world as we know it has changed and you had better change too. Mobile-friendly websites will be more important than ever for business searchability. The team at PTC Computer Solutions has been working hard over the last year to make sure all of their clients are Mobile Ready, but if you weren’t on that list, read on. With the goal of ensuring that results are as mobile-friendly as possible, the new algorithm change from Google comes in the wake of increasing mobile device usage. Although the deadline has come […]

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Apr
17
2015

Data is King

Data is King Best Practices in Online Data Collection User Data is Gold to Marketers Consumer information is a valuable resource and online marketing tool. With tight marketing budgets and a high level of competition always a concern, the decisions you make and where you invest your marketing dollars are now more important than ever. Companies can no longer afford to make ill-advised decisions and throw money away on strategies that are not based on online data collection for marketing.  Our friends at Forrester have some ideas. Online-Data-Collection High quality, detailed consumer data is gold. The more you know about your customers—their habits, likes and dislikes—the better you will be […]

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Mar
10
2015

Analyzing Analytics – Is Your Online Marketing Working?

Analyzing Analytics – Is Your Online Marketing Working? You don’t need an advanced degree in analysis to analyze your website analytics.  You just need to follow some simple steps to decide on whether your online marketing is working or not.  Complex data analysis may be a bit more than you need, but analyzing the analytics to get a general overview is not too difficult. In terms of what’s readily available, particularly for social media, there are four layers of measurement: The media layer with social tools and analytics about audience reach and engagement. The web layer, where after engaging on social media, someone interacts on your website. The middle layer is […]

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Feb
05
2015

Password Tips To Help You Avoid Getting Hacked

Hackers are getting more sophisticated with their methods and their tools.  Don’t be “compromised” with a weak password.  Make sure you are using the current best practices to create your passwords.  Here are some steps summarized from the PSU IT department. Create a strong password Use strong passwords to protect your computing resources. Follow these rules to create strong passwords: Use two numbers in the first eight characters. Pick long passwords, at least 8 characters in length if the system allows it. Don’t use a common dictionary word, a name, a string of numbers, or your User ID. One of the easiest to remember and hardest to crack password methods […]

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Jan
14
2015

Engaging Prospects with Visuals

Engaging Prospects with Visuals It’s a visual world. Everything we do involves a visual engagement of some kind. Even listening to the radio involves your brain creating visuals. So, it’s no surprise that the visuals utilized on websites are critical in engaging your prospects and interacting with your customers. Are you creating posts to generate higher involvement and engaging your prospects? Do the visuals drive traffic on your site? Help is here. Read on. People engage better with visual content because the brain works that way. We tend to create our own images whether there are any to behold or not. Visual content is easier to understand and can tell […]

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Dec
10
2014

How to Measure Social Media ROI Using Google Analytics

How to Measure Social Media ROI Using Google Analytics Social media how to Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? Having Analytics for your website is an important aspect to your understanding the marketing value and direction to be taken for your marketing planning and budgeting. It is important to discover how to collect and analyze the data needed to properly calculate how social media marketing is impacting business success. If you don’t have Google Analytics installed on your website, get it installed. If you don’t understand how to do this, contact PTC Computer Solutions to help you […]

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Nov
07
2014

Using Analytics Behavior Reports to Optimize Content

Using Analytics Behavior Reports to Optimize Content For many years, the gauge for website success has been how many visitors have arrived at the site. This is not only an archaic methodology, but also falls well short of understanding the effectiveness of a website and the message it is trying to convey. Knowing how visitors move through a website and interact with the content lets you optimize a website’s performance and, more importantly, conversions. Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? If you aren’t using Google Analytics or some analytics reporting method, you are certainly missing […]

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Oct
23
2014

Best Practices: 3 Key Factors Search Engines Look For

Best Practices: 3 Key Factors Search Engines Look For When it comes to proactive web maintenance, the principal goal is to keep your website running at optimal levels at all times. That means search engine visibility is one of the most integral parts of your website’s performance. To reach a wider and more receptive audience, keep these 3 factors in mind as you add content to your website. If adding new content causes you headaches, contact PTC Computer Solutions to allow us to maintain your content for you. Think about these 3 factors as you update your website with fresh content. Relevance The goal of your website is to attract […]

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Aug
28
2014

Social Media, Worth it or Not?

Social Media, Worth it or Not? The question we hear often when being asked about Social Media, “is it worth it or not?” Without a doubt, the answer is YES! Here at PTC Computer Solutions, we recommend highly that you be involved with Social Media as a part of your business plan. It doesn’t matter whether you are the smallest of small businesses or the largest of large businesses, Social Media is a MUST! However, as with anything, there are good ways to approach utilizing Social Media and then there are not so good ways. PTC outlines some of the best practices, information, and statistics on Social Media as follows. […]

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