What Makes a Website Visible to Search Engines? It’s one of the most common questions I get, “What makes a website visible to search engines?” There are many misconceptions and invalid information being bandied about that I’d like to help clarify. Read on to find out what search engines are looking for and how they go about classifying searches. Search engines want to know which website is the most important for a particular concept. These concepts are represented by keywords or key phrases such as “Jacksonville computer company” or “internet marketing” or “SEO services” or something like that. Search engines are hierarchical thinkers. After reading billions of pages of content [...]
Optimization Is Not Optional Chief Marketer is a leading surveyor of Internet users. They are currently gathering information for 2013 users, but in their 2012 survey there is a considerable amount of data collected regarding the use of Optimization techniques. A snippet is summarized here. Most analysts said that mobile as a viable marketing channel starts with optimizing the website for viewing over the mobile browser. If that’s the case, marketers seem still to be trying to skimp on the foundations of their campaigns. About 31% said their brand’s main website has been optimized for viewing over most mobile devices, and 17% report that they run a separate version of [...]
Marketing is a many faceted word. There is more to marketing than sending out messages and plastering poster boards. In fact, marketing is almost entirely about Meeting, Greeting, and Tweeting. Meeting people on a personal level in terms that they might understand is one of the most important aspects of marketing your company. This does not have to be a personal meeting with every prospect, but it has to be an effort to present your company on a level that can be understood by your prospect. This can be done through Social Media such as Facebook and LinkedIn but especially must be conveyed in sending any emails and certainly on [...]
Adding a Mobile Strategy to Your Marketing Plan? The time has come. Mobile marketing is not just marketing to those who are mobile, but marketing to those who have mobile devices. Don’t think of it as marketing for those on the move, quite the contrary, mobile marketing is marketing for those who have mobile devices. According to a recent Accenture Survey – Mobile Devices are Becoming the Medium of Choice to Access the Internet. What’s that mean for the average business? It means that you better have a Mobile Marketing Strategy. This is not a phase, this is a movement. We, as an Internet population, will be mostly on mobile [...]
Email or Social Media Marketing? Email is the old standby for direct online marketing, but should you consider the use of Social Media Marketing as your means of online marketing or stick with Email? Or, maybe some combination of the two? There are some hard numbers in from MediaBistro that will shed light on this. The long and the short of it is that email still converts better than any other online marketing media. This is supported through a couple of studies that compare the merits of email versus social media marketing. Email does better than search or social networking, and those who have abandoned their mailing lists completely for [...]
Secrets for Effective Marketing Online When you begin with a marketing campaign, be aware that there are some things to consider. You don’t want to offend anyone with some inappropriate content or by violating one of the many unwritten Internet rules. This and ensuring an effective strategy that is making the most of the budget. Yelling Don’t use too many capital letters in anything. It’s considered yelling to most, especially the old social networkers who have been around since before the days of Facebook, LinkedIn, and so on. Use “White Hat” Tactics Use tactics to make a website as acceptable as possible to both visitors and search engines, without attempting [...]
When, Why and How to Go Mobile Blog entry by David W. B. Parker, President of PTC Computer Solutions 11/6/2012 Mobile marketing is a very powerful way of enabling communication and engagement with prospects and customers allowing for a targeted effort toward a specific audience with a variety of interactive and productive methodologies. Strategies for Mobile Marketing Marketing is all about communicating and engaging those being targeted. Communicating and engaging the prospect and customer involving the dissemination of information and news about products, services, and related activities, whether through the web site, social networking, email, or any other means. The objective is to impart the information on what the company [...]
Having a web site is a great thing…in fact, it’s mandatory in today’s business world. But, having a web site is not enough if you’re not taking full advantage of all of the means by which people can find your web site. Finding your web site and making it functional for the person viewing the site are two of the most important aspects of your web site. Basically, it is about capturing as many people as you can and providing them the best experience for their environment. Going Micro and Mobile can help by providing for more customized experiences and capturing more search engine awareness. A single web site gives [...]
Marketing with Social Media By David W. B. Parker 9/16/2012 At PTC Computer Solutions, we often get requests to set up a Facebook, YouTube, or countless other business accounts for Social Media Marketing. But often, the understanding beyond just needing one ends there. What is Social Media and how can it help your business? Social media is the terminology used to describe any wide array of conversational tools on the Internet. These are tools to help users connect, converse, and interact with online resources. With many hundreds of millions of people utilizing these tools, there is the obvious conclusion that social media must be part of any marketing plan. However, [...]
Email That Never Fails By David W. B. Parker 7/25/2012 Email marketing is one of the most effective ways for a company to reach prospective clients. Amazingly, it is almost always underutilized and even used so ineffectually as to be a complete failure in its objective. In order to be an effective email campaign that doesn’t fail, several things need to be considered: What are you offering? Who are you offering it to? How are you going to get them interested? When will you get them to move to action? The easy way to remember this is by the first words in each of these: WHO, WHAT, HOW, WHEN. Remember [...]