Jul
09
2014

#1 On Google

So, you want to be #1 on the Google search.  No problem.  You get emails every day promising this.  Anyone can do that, right?  Wrong!!!  No one can promise that, no matter what they say.  With the changing dynamic that IS the internet, there is no way to guarantee you will be at the top.  However, there are a number of things you can do to move your web site high up the list and maybe even in to the #1 spot.  Here are some tips to do that: Analyze what words (keywords) are best for finding your web site.  Think long and hard about what the primary words or […]

0
Jun
11
2014

10 Mobile Web Strategy Objectives

PTC Computer Solutions is involved with many companies interested in improving their Web Marketing Strategy for the Mobile environment.  More so in recent years than previously with the increasing population of Mobile Browsers.  Global smartphone penetration is now 16.7 percent in a recent study which is a 46.6 percent growth rate in a year.  With this kind of growth, companies are realizing the importance of ensuring their Mobile Web Strategy is in place.  When considering your Mobile Web Strategy, there are a number of questions a company should ask and answer.  But, the Top 10 questions according to a dotMobi whitepaper and ones we believe are the most important are […]

0
May
08
2014

Social Marketing Trends

We at PTC Computer Solutions have heard on a number of occasions that clients are overwhelmed with Social Media.  They just don’t know where to begin and where to end.  And, it’s all so trendy and fluid that there are some things one day that are gone the next.  Clients tell us that it would be great if there were a simple guide for making social media marketing easier.  We are in the thick of this and we get it.  There are a number of different guides to Social Media Marketing available on the web.  But, we’ve compiled some quick data from a recent Infographic for you right here.  Take […]

0
Apr
03
2014

Building Intrigue with Design

Build Intrigue with your web site design. I’ve seen so many web designs through the years that don’t do anything to intrigue me.  There are two distinct parts to a web site and most sites miss out on one or the other, or, in more cases than I can hardly believe, both.  It’s imperative that a web site be found firstly, and secondly, that it be intriguing enough to keep my interest.  I need to know, as a viewer, that I am at the right web site and that the site provides me the information I need immediately and pointedly.  There are some key points to keep in mind when […]

0
Mar
06
2014

Building Inroads with SEO

Getting listed high on the Search Engine Rankings (SER) is the primary concern of people these days. It is one thing to have a web site, but if no one can find it then it is pretty useless. Think of it like building a shop in the middle of the desert. Typically, a company builds a web site and then tries to draw people to it, much like building the shop and then having to build a few roads through the desert. But, then you also have to get people to drive down the roads. So, it’s a three step process, really: The first step is to build the web […]

0
Feb
12
2014

To Macro or Micro, That is the Question

To Macro or Micro, That is the Question It has been commonplace in advertising to cast the net as wide as possible in order to attract clients.  A macro-world for a macro-environment, if you will.  It has mostly been about broadcast television and radio and billboards along the highway to attract the attention of every passerby.  These forms of Macro-targeting have their purpose, but perhaps it’s time to look at the potential of being more specific with your marketing dollar.  We can do better in today’s day and age, and we should be. PTC Computer Solutions was recently involved in a project in Cartagena, Colombia…that’s Carta-hay-na, not Carta-hay-nya, please.  Michael […]

0
Jan
13
2014

SEO DIY – Top 10 Helpful Tips

SEO DIY – Top 10 Helpful Tips One of the many web related services we perform here at PTC Computer Solutions, and more of it lately, is Search Engine Optimization.  We have a team of experts with a ridiculous amount of experience in improving your SEO.  But, if your budget is tight and you have the time, you don’t have to have us do it if you want to Do-It-Yourself.   Just follow our recommendations listed below and you will be well on your way to improving your website visibility on Google and other search engines. Keeping your website on the first page of the search engines requires a combination of […]

0
Dec
18
2013

Color Me Right

Recently, I had the pleasure of working on some new design ideas for a company selling Harley Davidson motorcycles.  They liked several black based designs and logos that looked fairly frightening.  I can see why they like them given the psychographic of the traditional Harley rider.  As for a color scheme, we can go anywhere with that one.  I know traditional Harley riders like the black stuff, but that is typically not a friendly design base.  I like to stick to a light background with some distinctive offset content. OK, deep breath… We looked at several designs.  I get why these appeal to the typical Harley rider.  They have a […]

0
Nov
05
2013

Psst! Psell Psychographics!

psy·cho·graph·ics /ˌsīkōˈgrafiks/ noun: psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. Psychographics are the attributes that describe the personality, attitudes, beliefs, values, emotions, and opinions of customers, and prospective customers.  Demographics describe “who” people are, Psychographics explain “what” people are.  Psychographics can help define “why” people buy what they buy and how to gain their attention and motivate them to buy.  By creating Psychographic Profiles, marketers are able to understand the motivational and non-conscious drives of a target audience. Are you marketing to Demographics or Psychographics?  There’s a BIG difference… Psychographics can easily be misunderstood or incorrectly applied. […]

0
Oct
04
2013

Stick to What Works

Recently, I was asked by the Jacksonville Business Journal what I thought about some of the latest web designs.  In a long winded reply, I told them to Stick to What Works.  When it comes to web design, the key is to make it easy for people to find what they are looking for.  Knowing what they are looking for is the key.  So, what DOES work? I have been operating PTC Computer Solutions since 1996 and have seen lots of interesting things come and go.  I find that the web design and development industry is much like other industries where methods, strategies, and design styles and themes are constantly […]

0
Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: